Last Updated: January 14, 2022

How Ethical Is NaturAll?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of NaturAll's ethics and initiatives.

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Ethical Analysis

Is NaturAll Club cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on NaturAll’s policies.
NaturAll is cruelty-free. None of NaturAll’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of NaturAll’s products are vegan but they have some vegan options.
NaturAll is committed to using ingredients that are natural and ethically-sourced from small farmers in Jamaica and Ghana. Their new bottles are made from PCR content and their new shipping packaging is 100% plastic-free.
NaturAll said they’ll reach out to their manufacturing director for more information and will get back to me. But I never heard from the company again.
NaturAll’s bottles are made of 50% post-consumer recycled plastic. They also use recyclable paper and cardboard for their shipping boxes, stating their new shipping packaging is 100% plastic-free.

About NaturAll

NaturAll creates and elevates clean haircare and beauty standards, providing freshly-made products that are better for you and your hair.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

NaturAll is Cruelty-Free

NaturAll has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider NaturAll to be Cruelty-Free.

What About China’s Animal Testing Laws?

NaturAll has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“No, our products are not available for sale in China”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

NaturAll is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of NaturAll, not all of their products are vegan. But they have some products that are suitable for vegans.

Below is a snippet of the email response I received from NaturAll when I asked if all of their products are vegan:

“The majority of our products are vegan. The exceptions are our Damaged and Dull Deep Conditioners, which contain honey, and our Flaxseed Line which contains yogurt powder.”

How to know which of NaturAll’s products are vegan?

All of NaturAll’s vegan products are clearly marked on their website.

Below is a screenshot of what’s currently stated on NaturAll’s website about its vegan product offering:

Is NaturAll Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are NaturAll’s products made?

When I asked NaturAll where their products are manufactured, they told me:

“Our products are made in Ohio.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked NaturAll if their mica is ethically sourced without the use of child labor and they responded by stating,

“Thank you for reaching out! We really do appreciate your concerns and I would love to help you find the information you are looking for. I have reached out to our manufacturing director in order to find these answers. I will reach back out to you when I have received word from him.”

Unfortunately, I never heard back from the company again.

I hope this article helped you to understand NaturAll’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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