Pattern Beauty

Last Updated: April 7, 2023

How Ethical Is Pattern Beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Pattern Beauty's ethics and initiatives.

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Ethical Analysis

Is Pattern Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Pattern Beauty’s policies.
Pattern Beauty is cruelty-free. None of Pattern Beauty’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Pattern Beauty’s products are vegan, but they have some vegan options.

About Pattern Beauty

Hair care products for natural hair designed for curly, coily & tight-textured hair patterns created by award-winning actress & activist Tracee Ellis Ross.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA, China
PRODUCTS: Haircare
CERTIFICATIONS: PETA-Certified

Pattern Beauty

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Pattern Beauty Cruelty-Free?

🐰 Pattern Beauty is a cruelty-free brand. None of Pattern Beauty’s ingredients or products are tested on animals. Pattern Beauty has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Pattern Beauty Test on Animals?

When asking, does Pattern Beauty test on animals? We must look beyond to ensure none of Pattern Beauty’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Pattern Beauty confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Pattern Beauty confirmed all their ingredient suppliers do not test on animals
  • ✓ Pattern Beauty confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Pattern Beauty is a truly cruelty-free brand by our standards.

What is Pattern Beauty’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Pattern Beauty’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Pattern Beauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“we can confirm we are not sold in any retail stores in Mainland China. If there are any being sold, it is without our consent”

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Pattern Beauty Certified Cruelty-Free?

Pattern Beauty is certified cruelty-free by PETA, but NOT certified Leaping Bunny.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is Pattern Beauty Vegan?

⭐️ Pattern Beauty is NOT an entirely vegan brand. But Pattern Beauty offers some vegan options that are free of animal products.

The following is a screenshot of what’s currently stated on Pattern Beauty’s website about its vegan claims:

Where to buy Pattern Beauty? Check out patternbeauty.com and Sephora!

How to know which of Pattern Beauty products are vegan?

All of Pattern Beauty’s vegan products are clearly marked on their website.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Pattern Beauty’s products made?

Pattern Beauty states on its website,

WHERE ARE PATTERN PRODUCTS MADE/MANUFACTURED?
PATTERN products are proudly made in the USA utilizing domestic and imported components. Our Tool & Accessories are made in China.”

*Note: Cosmetics made in China are not required to be tested on animals. Only some cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.


I hope this article helped you to understand Pattern Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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