Last Updated: January 25, 2022

How Ethical Is oVertone?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of oVertone's ethics and initiatives.

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Ethical Analysis

Is oVertone cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on oVertone’s policies.
oVertone is cruelty-free. None of oVertone’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of oVertone products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
oVertone claims they’re working towards sustainability by having 100% recyclable packaging, their shampoo tubes are partially made of sugarcane resin and their packing materials are made with recycled materials.
oVertone products come in recyclable plastic packaging. Some of their shampoo tubes are partially made of sugarcane resin.

And their packaging tissue paper is made from 50% recycled materials, their fiber-based packaging is a renewable resource, and finally, their packaging posters are printed with soy-based inks.

About oVertone

oVertone offers healthy color and hair care products made for all hair types and textures, for every step of your color journey.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find oVertone cruelty-free products on Amazon.

oVertone is Cruelty-Free

oVertone has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider oVertone to be Cruelty-Free.

Below is a screenshot of what’s currently stated on oVertone’s website about its animal testing policy:

Is oVertone Cruelty-Free?

What About China’s Animal Testing Laws?

oVertone has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

oVertone is 100% Vegan

oVertone has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from oVertone when I asked if all of their products are vegan:

“Every single oVertone product is vegan and cruelty-free.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are oVertone’s products made?

I asked oVertone where their products are manufactured and they told me:

“All of our products are manufactured and shipped from a couple of different states in the US.”

I hope this article helped you to understand oVertone’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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