You can find Alima Pure’s products at alimapure.com, The Detox Market, Credo Beauty, Well.ca, and on Amazon.

Alima Pure is Cruelty-Free

Alima Pure has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Alima Pure to be Cruelty-Free.

Below is a screenshot of Alima Pure official animal testing statement:

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Alima Pure is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Alima Pure, not all of their products are vegan. But they have some products that are suitable for vegans.

The following is a screenshot of what’s currently stated on Alima Pure’s official website about its vegan products:

How to know which of Alima Pure’s products are vegan?

Alima Pure claims all of their powder products are vegan. And in an email response, Alima Pure confirmed many of their non-powder products are also vegan. (See Alima Pure Vegan List below)

Also note that some of Alima Pure’s cosmetics contain squalane derived from olive, and not from sharks, therefore their squalane is vegan.

Alima Pure Vegan Product List

The following Alima Pure products are suitable for vegans and do not contain any animal-derived ingredients or by-products.

Face

• Bronzer
• Color Balancing Powder
• Concealer
• Cream Blush
• Cream Highlighter
• Highlighter
• Loose Mineral Blush
• Oil Balancing Primer Powder
• Pressed Foundation with Rosehip Antioxidant Complex
• Radiant Finishing Powder
• Satin Finishing Powder
• Satin Matte Foundation
• Smooth + Prime

Eyes

• Eye Primer
• Loose Mineral Eyeshadow
• Pressed Eyeshadow
• Natural Definition Brow Pencil
• Natural Definition Eye Pencil

Makeup Brushes

• All of Alima Pure makeup brushes are made with vegan Taklon synthetic bristle.

Not Vegan – Alima Pure

The following Alima Pure products contain beeswax and/or lanolin and are not considered vegan:

• Cream Concealer (contains beeswax) – not vegan
• Natural Definition Mascara (contains beeswax and lanolin) – not vegan
• Velvet Lipstick (contains beeswax) – not vegan

Where are Alima Pure’s Products Made?

When I asked Alima Pure where their products are made, they told me:

“Thank you for your message and interest in Alima Pure. All of our loose mineral products are actually made in house at our facility here in Portland, OR. As for our other products we work with a few wonderful manufacturers located both here in the U.S and in Italy.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Alima Pure if their mica is ethically sourced without the use of child labor and they responded by stating,