Alima Pure

Last Updated: January 20, 2022

How Ethical Is Alima Pure?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Alima Pure’s ethics and initiatives.

Where to Shop /

Ethical Analysis

Is Alima Pure cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Alima Pure’s policies.
Alima Pure is cruelty-free. None of Alima Pure’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Alima Pure’s products are vegan, but they have some vegan options.
Alima Pure is a certified B Corporation, a member of 1% for the Planet, and carbon-neutral through contributions to Alima Pure states their sustainability efforts include:
  • Reducing their operational carbon footprint by maintaining energy-efficient manufacturing processes.
  • Using wind-powered electricity.
  • Printing on recycled materials.

  • Alima Pure also offers reusable and refillable compacts to reduce plastic and packaging.
    Alima Pure claims their mica is ethically sourced without child labor. See their ethical mica mining policy here.
    Alima Pure’s products come in plastic packaging but they offer refills for most of their powder and cream products. And they encourage reusing their plastic packaging to store small items.

    Alima Pure’s boxes are also made from 100% post-consumer recycled paper, printed with eco-friendly and soy-based inks.

    About Alima Pure

    Pure minerals from nature, that’s all you’re going to find in Alima Pure’s mineral makeup products with their selection of high-quality, natural makeup and pure cosmetics.
    PRODUCTS: Makeup, Makeup Brushes
    CERTIFICATIONS: PETA-Certified, Leaping Bunny

    Alima Pure

    This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    You can find Alima Pure’s products at, The Detox Market, Credo Beauty,, and on Amazon.

    Alima Pure is Cruelty-Free

    Alima Pure has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

    By our standards, we would consider Alima Pure to be Cruelty-Free.

    Below is a screenshot of Alima Pure official animal testing statement:

    Alima Pure Cruelty-Free Claims

    Cruelty-Free Policies

    Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

    At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

    Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

    Alima Pure is Not 100% Vegan

    ‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

    In the case of Alima Pure, not all of their products are vegan. But they have some products that are suitable for vegans.

    The following is a screenshot of what’s currently stated on Alima Pure’s official website about its vegan products:

    Alima Pure Vegan Claims

    How to know which of Alima Pure’s products are vegan?

    Alima Pure claims all of their powder products are vegan. And in an email response, Alima Pure confirmed many of their non-powder products are also vegan. (See Alima Pure Vegan List below)

    Also note that some of Alima Pure’s cosmetics contain squalane derived from olive, and not from sharks, therefore their squalane is vegan.

    Alima Pure Vegan Product List

    The following Alima Pure products are suitable for vegans and do not contain any animal-derived ingredients or by-products.



    Makeup Brushes

    • All of Alima Pure makeup brushes are made with vegan Taklon synthetic bristle.

    Not Vegan – Alima Pure

    The following Alima Pure products contain beeswax and/or lanolin and are not considered vegan:

    • Cream Concealer (contains beeswax) – not vegan
    • Natural Definition Mascara (contains beeswax and lanolin) – not vegan
    • Velvet Lipstick (contains beeswax) – not vegan

    Where are Alima Pure’s Products Made?

    When I asked Alima Pure where their products are made, they told me:

    “Thank you for your message and interest in Alima Pure. All of our loose mineral products are actually made in house at our facility here in Portland, OR. As for our other products we work with a few wonderful manufacturers located both here in the U.S and in Italy.”

    Ethical Mica Mining Policy

    Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

    Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

    So I asked Alima Pure if their mica is ethically sourced without the use of child labor and they responded by stating,

    Thank you so much for your question. Alima Pure shares your commitment to ethically-sourced ingredients.

    We have always used ingredients from only the most reputable sources. Our ingredients distributor has established a set of Human Rights and Ethical Business Standards to which they and all their suppliers and partners must adhere. Our distributor also provides us with signed statements verifying the ethical mining practices of its mica suppliers and regularly conducts rigorous audits of its suppliers to ensure that each one complies with these Human Rights and Ethical Business Standards.

    We hold our partners to the highest standards and remain committed to working with suppliers who are as ethical and transparent as possible.

    Kindly Share
    the Good Vibes

    Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

    Share /

    Share on facebook
    Share on twitter
    Share on pinterest
    Share on email

    What do you think

    Leave a Comment

    Your email address will not be published. Required fields are marked *