Kulfi Beauty

Last Updated: October 29, 2022

How Ethical Is Kulfi Beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Kulfi's ethics and initiatives.

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Ethical Analysis

Is Kulfi cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Kulfi’s policies.
Kulfi is cruelty-free. None of Kulfi’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of Kulfi’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Kulfi Beuaty does not claim or market itself as a sustainable company.
Kulfi claims their mica is ethically sourced without child labor. See their ethical mica mining policy here.
Kulfi Beauty’s primary product packaging is comprised of plastic. Kulfi states its shipping mailers are 100% compostable, biodegradable, and recyclable with a 2-year breakdown period. Their unit cartons are made of FSC-Certified materials. And Kulfi offers a recycling program with TerraCycle where you can send your used up Kulfi eyeliner to them to be responsibly recycled.

About Kulfi Beauty

Kulfi is a celebration of culture and beauty, making fun makeup that’s vegan, clean, and cruelty-free while sharing stories of self-expression with their community.
COMPANY BASED IN: USA
PRODUCTS MADE IN: Germany, Canada
PRODUCTS: Makeup
CERTIFICATIONS: N/A

Kulfi Beauty

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Kulfi Beauty cruelty-free products at Sephora.

Is Kulfi Cruelty-Free?

Kulfi is a cruelty-free brand. Kulfi has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Kulfi to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Kulfi’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Kulfi has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Is Kulfi Vegan?

Kulfi is a 100% vegan brand. Kulfi has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Kulfi’s products made?

I asked where Kulfi Beauty’s products are manufactured, and they told me:

“Our eyeliners are made in Germany and and our concealers are made in Canada.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, Kulfi states on its website:

How do you ensure that mica used is ethical?
We obtain the certificate from the ingredient supplier attesting to their use of ethical labor. We select suppliers who either own their own mines and control the labor or companies who have audit programs in place to assure source compliance.”


I hope this article helped you to understand Kulfi’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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