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Pureology is *Cruelty-Free
Pureology has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Pureology to be *Cruelty-Free.
*Pureology is owned by L’Oreal, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.
It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that L’Oreal owns Pureology.
What About China’s Animal Testing Laws?
Pureology has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.
“We are not sold in China.”
As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.
Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Pureology is 100% Vegan
Pureology has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.
“100% VEGAN – Every formula is made without animal products or by-products. Pureology never tests on animals.”
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.
Where are Pureology’s products made?
I asked Pureology if their products are made in the USA and they told me:
“In response to your message, yes, all Pureology products are made in the US.”
I hope this article helped you to understand Pureology’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!