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7th Heaven is Cruelty-Free
7th Heaven has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider 7th Heaven to be Cruelty-Free.
“Thank you for your interest in our products. In answer to your question, all of our products are Cruelty Free and not tested on animals. If I may direct you to our website you will see that we have accreditation by the Vegetarian Society, Cruelty Free International and PETA -Cruelty Free.”
What About China’s Animal Testing Laws?
As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.
But 7th Heaven has confirmed they only sell online and not in retail stores in mainland China; therefore, they are not required to test on animals.
“We have products for sale through the internet-free trade zones in China. These products do not attract registration legislation, consequently they are not liable for the animal testing regime that China has in place for retail listings. We have constant meetings with the CFI regarding government legislations around VITRO testing and until this is in place via the CFA we will not sell in retail.”
Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
7th Heaven is Not 100% Vegan
‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.
In the case of 7th Heaven, not all of their products are vegan. But they have some products that are suitable for vegans.
How to know which of 7th Heaven products are vegan?
7th Heaven marks all of its vegan products on its website.
“If I may direct you to our website you will see that we have accreditation by the Vegetarian Society, Cruelty Free International and PETA -Cruelty Free. Many of our products are also Vegan and this is highlighted where applicable for each product on our website.“
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.
Ethical Mica Mining Policy
Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.
Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.
So I asked 7th Heaven if their mica is ethically sourced without the use of child labor, but they never responded to any of my emails or messages.