London Grant

Last Updated: January 14, 2022

How Ethical Is London Grant?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of London Grant's ethics and initiatives.

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Ethical Analysis

Is London Grant cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on London Grant’s policies.
London Grant is cruelty-free. None of London Grant’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of London Grant’s products are vegan but they have some vegan options.
London Grant claims “all of our ingredients are sustainably sourced and we are continuously reviewing our raw material partnerships for efficacy, quality and shared commitment to fair-trade sourcing. We are invested in being key contributors in an eco-system that offers improved trading conditions and fair pricing for the harvesters and producers of our ingredients.”
London Grant products come in glass jars and bottles and they encourage reusing or recycling their containers. Note that their lids are made of plastic. Also, their shipping materials are 100% recyclable and London Grant never uses materials with a high carbon footprint like plastic air pockets or styrofoam peanuts.

About London Grant

London Grant is a collection of 100% natural provisions for home and body.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Bath & Body Care
CERTIFICATIONS: N/A

London Grant

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find London Grant cruelty-free products at Nordstrom.

London Grant is Cruelty-Free

London Grant has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider London Grant to be Cruelty-Free.

Below is a screenshot of what’s currently stated on London Grant’s website about its animal testing policy:

Is London Grant Cruelty-Free?

What About China’s Animal Testing Laws?

London Grant has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

London Grant is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of London Grant, not all of their products are vegan. But they have some products that are suitable for vegans.

“75% of our current products are vegan. We currently have 2 products in our collection that contain beeswax or honey.”

How to know which of London Grant products are vegan?

All of London Grant’s vegan products are clearly marked on their website.

The following is a screenshot of what’s currently stated on London Grant’s website about its vegan claims:

Is London Grant Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are London Grant’s products made?

London Grant states on its website,

“Handcrafted in Atlanta”


I hope this article helped you to understand London Grant’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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