Is Tarte Cruelty-Free and Vegan?

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Is Tarte cruelty-free and vegan?
Is Tarte Cruelty-Free or Vegan?

Tarte Cosmetics offers an array of high-performance makeup, skincare & beauty products but is Tarte cruelty-free and vegan?

Is Tarte Cruelty-Free?

Yes, Tarte is Cruelty-free! None of Tarte’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

However, it should be noted that Tarte is owned by Kose, a parent corporation that does test on animals when required by law.

Tarte Cosmetics has confirmed they do not test their products or ingredients on animals, they do not allow others to test on their behalf, their suppliers also do not test on animals, and their products are not sold in stores in mainland China or any other country that may require animal testing by law.

Below is what’s currently stated on Tarte’s website:

Tarte's animal testing policy

Tarte Acquired by Kose

In 2014, Tarte was acquired by Kose, a Japanese multinational corporation that does test on animals when required by law.

Although Tarte is owned by Kose, Tarte Cosmetics has remained committed to being a cruelty-free brand.

Tarte is included on our List of Cruelty-Free Brands.

You can find Tarte products at, Sephora, Ulta, and on Amazon.

Is Tarte Vegan?

Not all of Tarte’s products are vegan as some of their products contain beeswax, carmine, lanolin, or other animal-derived ingredients and by-products. However, Tarte does have some vegan options.

Please reference below for a list of Tarte vegan products.

Which of Tarte Cosmetics is Vegan?

Below is a list of Tarte products that are suitable for vegans and do not contain any animal-derived ingredients or by-products.

You can also find out which of their products are vegan as they’re labelled accordingly on their website under each product description.


Foundation Tarte Vegan

Concealer Tarte Vegan

Prime & Set Tarte Vegan

Blush, Bronze, Highlighter Tarte Vegan


Mascara & Lashes Tarte Vegan

Brows Tarte Vegan

Eyeliners Tarte Vegan

Eyeshadow Palette Tarte Vegan




This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at to let me know.

Is Tarte Ethical?

Based in: US

Products Manufactured in: the US, Europe, and other countries abroad, some products state where its made in the description on Tarte’s website.

Tarte states, “Our formulas & products are very important to us, so we work with respected manufacturers in the US, Europe & other countries abroad who have strong expertise in beauty. […] The highly reputable laboratories & factories meet the strictest GMP standards, which is an international grading scale for cleanliness & the environment for workers that abide by a strict code of standards.”

Unfortunately, I wasn’t able to find any public information on Tarte’s sustainability and environmental initiatives.

Giving Back Initiatives: Tarte claims they work with cooperatives in the rain forest to ensure the ingredients they source, like their maracuja and Amazonian clay, are sustainably harvested. They also claim to be in partnership with the Sea Turtle Conservancy, as well as, contribute to organizations like Habitat for Humanity, March of Dimes, & Step Up.

Ingredients and Formulations Claims: All of Tarte’s products are formulated without gluten, parabens, mineral oil, phthalates, sodium lauryl sulfate, & triclosan.

What do you think?

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  • Marina
    May 2, 2019

    Some of the products on the list are NOT vegan: for example, the amazonian clay 12-hour foundation has honey AND pearl extract.

    Their website also lists it as vegan, which is not true. I haven’t looked at other products, but it’s good to know you can’t trust what they say. Vegans beware.

  • Jayne
    December 29, 2018

    Do you know if the sunless tanners from Tarte are vegan? I thought they were but I don’t see them on the list. The Brazilliance Plus is my favorite.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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