Earth Conscious

Last Updated: January 13, 2022

Is Earth Conscious Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Earth Conscious's ethics and initiatives.

Ethical Analysis

Is Earth Conscious cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Earth Conscious’s policies.
Earth Conscious is cruelty-free. None of Earth Conscious’ ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Earth Conscious’ products are vegan but they have some vegan options.
Earth Conscious uses natural and organic ingredients sourced whenever possible. And all of their products come in plastic-free packaging and are recyclable.
Earth Conscious states they don’t use plastic. All of their packaging is recyclable or biodegradable. Their natural deodorants come in cardboard tubes, aluminum tins, or as a deodorant bar that’s package-free.

About Earth Conscious

Based in the UK, Earth Conscious sells organic, eco-friendly, and natural deodorants for women, men, and teens.
COMPANY BASED IN: UK
PRODUCTS MADE IN: UK
PRODUCTS: Personal Care
CERTIFICATIONS: Cruelty Free International

Earth Conscious

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Earth Conscious is Cruelty-Free

Earth Conscious has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Earth Conscious to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Earth Conscious’s website about its animal testing policy:

Is Earth Conscious Cruelty-Free?

What About China’s Animal Testing Laws?

Earth Conscious has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We do not sell to China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Cosmetics is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Earth Conscious, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Earth Conscious products are vegan?

The following is what’s currently stated on Earth Conscious’s website about its vegan claims:

“Our Natural Deodorant Products and Baby Balm are all Vegan Approved.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Earth Conscious’s products made?

I asked Earth Conscious where their products are manufactured and they told me:

ethical elephant: “are all of your products made in the UK?”
Earth Conscious: “Yes they are.”


I hope this article helped you to understand Earth Conscious’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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