Last Updated: February 19, 2023

How Ethical Is Oxyfresh?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Oxyfresh's ethics and initiatives.

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Ethical Analysis

Is Oxyfresh cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Oxyfresh’s policies.
Oxyfresh is cruelty-free. None of Oxyfresh’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Oxyfresh’s products are vegan, but they have some vegan options.
Oxyfresh claims all of its packaging and products are 100% recyclable, its papers are FSC-Certified, and its bottles will soon by from post-consumer recycled plastic by 2022.
Oxyfresh products come in 100% recyclable plastic packaging. Oxyfresh claims its bottles will soon be made from post-consumer recycled plastic by 2022.

About Oxyfresh

Oxyfresh pioneered the alcohol-free dental movement with its unique formulas and took smiles to the next level.
CERTIFICATIONS: Leaping Bunny, PETA-Certified


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Is Oxyfresh Cruelty-Free?

🐰 Oxyfresh is a cruelty-free brand. None of Oxyfresh’s ingredients or products are tested on animals. Oxyfresh has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Oxyfresh Test on Animals?

When asking, does Oxyfresh test on animals? We must look beyond to ensure none of Oxyfresh’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Oxyfresh confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Oxyfresh confirmed all their ingredient suppliers do not test on animals
  • ✓ Oxyfresh confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Oxyfresh is a truly cruelty-free brand by our standards.

What is Oxyfresh’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Oxyfresh’s website about its animal testing policy:

Is Oxyfresh Certified Cruelty-Free?

Oxyfresh is certified cruelty-free by Leaping Bunny and PETA.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is Oxyfresh Vegan?

⭐️ Oxyfresh is NOT an entirely vegan brand. But Oxyfresh offers some vegan options that are free of animal products.

How to know which of Oxyfresh products are vegan?

The following is a snippet of the email response I received from Oxyfresh when I asked which of their dental products are vegan and if all their products are vegan:

“Yes, our toothpastes and all dental products are vegan and cruelty free. No animal by-products.” […] “Most of our products are Vegan with the exception of Motion supplements which have chicken cartilage and Vitality supplements have D3 sourced from Lanolin Oil from sheep’s wool.”

Where to buy Oxyfresh? Check out Amazon!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Oxyfresh’s products made?

Oxyfresh states on its website, “Made in USA.”

I hope this article helped you to understand Oxyfresh’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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