Sappho New Paradigm

Last Updated: January 26, 2022

How Ethical Is Sappho New Paradigm?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Sappho New Paradigm's ethics and initiatives.

Ethical Analysis

Is Sappho New Paradigm cruelty-free, 100% vegan, or sustainable? We’ve got the answers here! Read below for more details on Sappho New Paradigm’s policies.
Sappho New Paradigm is cruelty-free. None of Sappho New Paradigm’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Sappho New Paradigm products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Sappho New Paradigm’s products are manufactured in a zero-carbon footprint facility in Canada. They’re also committed to using locally-sourced, organic, plant-based ingredients that are sourced ethically. Their formulations are toxin-free and biodegradable ensuring that when they’re rinsed-off, they don’t harm the water ecosystem.

In addition, Sappho New Paradigm is committed to using sustainable packaging like lightweight metal, biodegradable plastic, and recyclable glass with product life cycle in mind.
Sappho New Paradigm claims their mica is ethically-sourced without the use of child labor. See their ethical mica mining policy here.
Sappho New Paradigm is committed to making all of their packaging recyclable and reusable as possible. So far, they have removed the plastic window in their compacts and refill packaging, all of their plastic tubes are recyclable and biodegradable, and some of their makeup products come in glass bottles or jars. Sappho New Paradigm also offers single pan refills for their pressed eyeshadows and powders.

About Sappho New Paradigm

Sappho New Paradigm is a womxn-led luxury, vegan and organic Canadian color cosmetic line, free of known carcinogens and endocrine disruptors.

Sappho New Paradigm

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Sappho cruelty-free products at The Detox Market and Safe & Chic.

Sappho New Paradigm is Cruelty-Free

Sappho New Paradigm has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Sappho New Paradigm to be Cruelty-Free.

What About China’s Animal Testing Laws?

Sappho has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“no we do not sell In China”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Sappho New Paradigm is 100% Vegan

Sappho has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from Sappho when I asked if all of their products are vegan:

“yes we are 100% vegan”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Sappho’s products made?

Sappho New Paradigm states on its website, “Makeup made in Canada.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, Sappho New Paradigm states on its website,

“Mica vendors are verified child labor free and most are part of the Responsible Mica Initiative”

I hope this article helped you to understand Sappho New Paradigm’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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