Murad (Unilever)

Last Updated: January 5, 2022

Is Murad (Unilever) Cruelty-Free and Vegan?

Supporting companies that share the same values and ethics to what matters most to us is how we can drive positive change in this world. Here’s a quick summary of Murad’s ethics and initiatives.

Ethical Analysis

Is Murad cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Murad’s policies.
Murad is cruelty-free, but Murad is owned by Unilever, a parent company that is NOT cruelty-free.
Not all of Murad’s products are vegan but they have some vegan options.
Murad claims some of their “green initiatives” include replacing styrofoam with biodegradable packing peanuts, using the smallest possible shipping boxes, using “cradle to cradle” certified direct mailers, switching their plastic trays from PVC to PET, recycling corrugated containers at their warehouse, and using FSC certified stock.
It’s not clear where Murad’s mica is mined or sourced from and how they trace or audit to ensure no child labor was involved.
Murad products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Murad (Unilever)

Gain total skin wellness through Murad’s science-backed professional skin care treatments and solutions that promote healthy, nourished, and beautiful skin.
PRODUCTS: Skincare

Murad (Unilever)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Murad’s cruelty-free products at, Sephora, Ulta, Amazon, and Nordstrom.

Murad is *Cruelty-Free

Murad has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Murad to be *Cruelty-Free.

*Murad is owned by Unilever, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that Unilever owns Murad.

Below is a screenshot of what’s currently stated on Murad’s website about its animal testing policy:

Is Murad Cruelty-Free?

What About China’s Animal Testing Laws?

Murad has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

Hong Kong does not have the same animal testing laws as mainland China. So just as long as Murad is selling only in Hong Kong and not in mainland China, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Murad is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Murad, not all of their products are vegan. But they have some products that are suitable for vegans.

The following is a screenshot of what’s currently stated on Murad’s FAQ page about its vegan product offering:

Is Murad Vegan?

How to know which of Murad products are vegan?

All of Murad’s vegan products are indicated as “formulated without animal-derived ingredients” on their website.

Murad Vegan Product List

Below is a list of Murad products that are suitable for vegans and do not contain any animal-derived ingredients or by-products.

As of 2021, I will no longer be regularly updating this list of Murad’s vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

Cleansers & Toners – Murad Vegan

Serums & Treamtents – Murad Vegan

Moisturizers – Murad Vegan

Eyes – Murad Vegan

Masks & Peels – Murad Vegan

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Murad if their mica is ethically sourced without the use of child labor and they responded by stating,

“Murad is very much dedicated to ethically sourced, sustainable ingredients.  We do verify/inspect all our suppliers and make sure they have the same philosophy as we do and also do not test on animals.”

Murad’s response did not specifically address where their mica is sourced from and how they audit or trace to ensure no child labor was involved in mining their mica.

I hope this article helped you to understand Murad’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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0 thoughts on “Murad (Unilever)”

  1. Hi Vicky, we’ve been following your posts for a while now and we really appreciate the amount of research and effort you put into these types of informative blog posts! It makes it really easy for us conscious consumers to stay updated, which is so necessary these days when brands can change their Animal Testing Policies without telling us.

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