Better Not Younger

Last Updated: January 17, 2022

How Ethical Is Better Not Younger?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Better Not Younger's ethics and initiatives.

Ethical Analysis

Is Better Not Younger cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Better Not Younger’s policies.
Better Not Younger is cruelty-free. None of Better Not Younger’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Better Not Younger’s products are vegan but they have some vegan options.
Better Not Younger claims they work with their manufacturers to make sure they adhere to the “highest standards of responsibly sourcing” and they follow “industry standard practices regarding sustainability.” But it’s not clear from their website, what exactly these sustainability standards and practices are.
Better Not Younger products come in recyclable plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Better Not Younger

Better Not Younger offers hair products that address the root cause and signs of aging hair. Holistic solutions to tackle dull, brittle, and thinning hair.

Better Not Younger

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Better Not Younger cruelty-free products at

Better Not Younger is Cruelty-Free

Better Not Younger has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Better Not Younger to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Better Not Younger’s website about its animal testing policy:

Is Better Not Younger Cruelty-Free?

What About China’s Animal Testing Laws?

Better Not Younger has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We don´t sell in China”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Better Not Younger is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Better Not Younger, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Better Not Younger products are vegan?

All of Better Not Younger’s vegan products are clearly marked on their website. They also claim all of their products are vegan except their Power Within gummies and Bounce Back Conditioner and Curl Revitalizing Spray.

The following is a screenshot of what’s currently stated on Better Not Younger’s website about its vegan claims:

Is Better Not Younger Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Better Not Younger’s products made?

Better Not Younger states on its website,

Where do you manufacture?
We manufacture our products in USA in highly reputable manufacturers partners with state-of-the-art facilities that comply with industry standards of quality control and assurance.”

I hope this article helped you to understand Better Not Younger’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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