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Is Marvis Cruelty-Free?
🐰 Marvis is a cruelty-free brand. None of Marvis’s ingredients or products are tested on animals. Marvis has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.
Does Marvis Test on Animals?
When asking, does Marvis test on animals? We must look beyond to ensure none of Marvis’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.
In our research, we discovered the following:
- ✓ Marvis confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
- ✓ Marvis confirmed all their ingredient suppliers do not test on animals
- ✓ Marvis confirmed they do not allow or sell their products under conditions where animal testing is required by law
By meeting all of our Cruelty-Free Criteria, Marvis is a truly cruelty-free brand by our standards.
What About China’s Animal Testing Laws?
Marvis does sell some of its toothpaste in China. However, Marvis has confirmed their toothpaste are not required to be tested on animals while selling in China.
In an email response, Marvis explained:
“Toothpastes in China are exempt from animal testing in well-defined cases (for example when performance and safety are evaluated in an alternative way), therefore Marvis toothpastes have not been tested on animals despite their presence on the Chinese market.”
Is Marvis Certified Cruelty-Free?
Marvis is not certified by a third-party cruelty-free accreditation like Leaping Bunny or PETA.
Although Marvis is not certified cruelty-free, the company has confirmed to us it is a truly cruelty-free brand by meeting all the criteria in our Cruelty-Free Checklist.
Note that companies can remain to be cruelty-free without an official cruelty-free certification. Some companies may choose not to be certified cruelty-free because of cost, privacy, or lack of resources.
Cruelty-Free Policies 2023
Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.
That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.
How We Assess Cruelty-Free Policies
Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.
And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”
☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️
What about Vegan?
Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.
Some brands are Cruelty-Free, but not Vegan.
And some are Vegan, but not Cruelty-Free.
Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.
Is Marvis Vegan?
⭐️ All of Marvis’s toothpaste are vegan and are formulated without any animal-derived ingredients or by-products.
The following is a snippet of the email response I received from Marvis when I asked if all of their products are vegan:
“Marvis toothpastes are not certified “vegan” by an external certification body, however all its raw materials are of vegetable or synthetic origin and no products of animal origin are used in the production process.”
Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.
I hope this article helped you to understand Marvis’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!
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