Pure Anada

Last Updated: January 17, 2022

How Ethical Is Pure Anada?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Pure Anada's ethics and initiatives.

Where to Shop /

Ethical Analysis

Is Pure Anada cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Pure Anada’s policies.
Pure Anada is cruelty-free. None of Pure Anada’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Pure Anada’s products are vegan but they have some vegan options.
Pure Anada products are made in their own certified organic lab and manufacturing facility. They’re also committed to using certified organic ingredients and ingredients that are harvested or produced in an environmentally sustainable way. Pure Anada also states they sure their suppliers treat their employees ethically, paying them fairly and the ingredients they purchase are fairly traded like their shea butter comes from women’s co-op in West Africa.
Pure Anada claims their mica is ethically-sourced without the use of child labor.
Pure Anada products come in plastic packaging but they offer refillable options with individual refills.

About Pure Anada

Pure Anada offers quality ‘clean cosmetics,’ made in Canada from organic botanicals and mineral pigments.
PRODUCTS MADE IN: Canada, nail polish made in elsewhere in North America
PRODUCTS: Makeup, Nails, Skincare, Bath & Body Care, Hair Care
CERTIFICATIONS: Leaping Bunny, PETA-Certified

Pure Anada

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Pure Anada cruelty-free products at well.ca

Pure Anada is Cruelty-Free

Pure Anada has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Pure Anada to be Cruelty-Free.

What About China’s Animal Testing Laws?

Pure Anada has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“Our products are not sold in mainland China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Pure Anada is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Pure Anada, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Pure Anada’s products are vegan?

All of Pure Anada’s vegan products are clearly marked on their website.

In addition, when I asked Pure Anada if all of their products are vegan, they told me,

“Below I’ve included a list of products that are not considered vegan:
-Cocoa Mint Lip Balm
-Cocoa Mint Foot Balm
-Hand & Cuticle Balm
-Lip & Cheek Rouge”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Pure Anada’s products made?

Pure Anada states on its website,

“Our products are made in our own, certified organic lab and manufacturing facility in Morden, Manitoba. Aside from a few products (nail polish and pencils), we have the benefit of being in control of our formulations, ingredients and processes.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, Pure Anada states on its website,

“Our Mica supplier ensures that their product is mined ethically in India without the use of child labour. They own their own mines, fund schools and daycare centers so that the quality of life for their employees is fair.”

I hope this article helped you to understand Pure Anada’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

Leave a Comment

Your email address will not be published. Required fields are marked *