Too Faced (Estee Lauder)

Last Updated: June 4, 2021

Is Too Faced (Estee Lauder) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Too Faced’s ethics and initiatives.

Ethical Analysis

Is Too Faced cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Too Faced’s policies.
Too Faced is cruelty-free but Too Faced is owned by Estee Lauder, a parent company that is NOT cruelty-free.
Not all of Too Faced’s products are vegan, but they have some vegan options.
Too Faced does not claim or market itself as a sustainable company.
It’s not clear where Too Faced’s mica is mined or sourced from and how they trace or audit to ensure no child labor was involved.
Too Faced products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Too Faced (Estee Lauder)

Too Faced Cosmetics is a popular makeup brand known for its trendsetting and innovative beauty products.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Makeup, Makeup Brushes, Lashes
CERTIFICATIONS: PETA-Certified

Too Faced (Estee Lauder)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Too Faced Cruelty-Free and Vegan?

Too Faced Too Faced Cosmetics is a popular makeup brand known for its trendsetting and innovative beauty products. But is Too Faced cruelty-free, vegan, or sustainable? I’ve got the answers here!

Is Too Faced Cruelty-Free?

Too Faced is cruelty-free; none of their products or ingredients are tested on animals, anywhere in the world.

However, it should be noted that Too Faced is owned by Estee Lauder, a parent corporation still testing on animals when required by law.

Too Faced’s Animal Testing Policy

Too Faced Cosmetics has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

Is Too Faced Sold in China?

Most imported cosmetics sold in mainland China are required by law to be tested on animals in 2021. However, Too Facd has confirmed they do not sell their products in retail stores in mainland China and therefore they are not required to test on animals.

Too Faced Acquired by Estee Lauder

In 2016, Too Faced was acquired by Estee Lauder, a corporation that does test on animals when required by law.

Although Too Faced is owned by Estee Lauder, the brand has remained committed to being a cruelty-free brand.

Too Faced is included on our List of Cruelty-Free Brands.

You can find Too Faced products at toofaced.com, Sephora, Ulta, and Amazon.

Is Too Faced Vegan?

Not all of Too Faced’s products are vegan as some of their products contain animal-derived ingredients or by-products like beeswax, carmine, and/or lanolin. However, Too Faced does have some vegan options.

Please reference below for a list of Too Faced vegan cosmetics.

Too Faced Vegan Product List

Below is a list of Too Faced products that are suitable for vegans and do not contain any animal-derived ingredients or by-products.

You can also find out which of their products are vegan on this page of Too Faced’s website.

Foundation & Concealer

Primers

Bronzer

Highlighter

Blush

Powder

Sprays

Eyes – Too Faced Vegan

Lips – Too Faced Vegan

Brushes – Too Faced Vegan


Is Too Faced Sustainable?

Too Faced’s headquarters is based in: USA

Too Faced’s products are manufactured in: USA

“We are please to let you know that Too Faced manufactures its products in the United States. In order to remain cruelty-free, our brand made the conscious decision not to manufacture products in China like most other beauty brands.”

Too Faced Cosmetics does not claim to be a sustainable company.

Additionally, I wasn’t able to find any available information on Too Faced’s sustainability, environmental, and social initiatives.

Ingredients and Formulations Claims: All of Too Faced cosmetics are Paraben-Free.

Is Too Faced’s Mica Ethically-Sourced? When I asked if Too Faced’s mica is ethically-sourced without child labor, they responded with instructions on finding ingredient listing on their website. As a result, it’s not clear where their mica is mined or sourced from and how they track or audit to ensure no child labor was involved.

“We are happy to confirm most products include ingredient listings on our site via the individual product pages. If the ingredient information provided on the site does not sufficiently answer your questions, we encourage you to email our Global Consumer Communications Team where they can assist you with your specific questions about ingredients.”


I hope this article helped you to understand Too Faced’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

0 thoughts on “Too Faced (Estee Lauder)”

  1. This is incorrect. Many Too Faced products have lanolin, milk, beeswax, carmine and yoghurt power. PLEASE check your resources much more thouroughly before sharing misinformation about vegan brands or sub-brands. Please ammend or remove your article.

    1. Hi Annie,
      What’s incorrect? I’m sorry if there’s some sort of misunderstanding but I do try my best to do thorough research which includes emailing back and forth with brands before publishing any of my posts to make sure the information is correct.

      I never stated that ALL of Too Faced products are vegan. I even highlighted the part that says only SOME of Too Faced products contain animal ingredients:

      “Not all of Too Faced’s products are vegan as some of their products contain animal-derived ingredients or by-products like beeswax, carmine, and/or lanolin. However, Too Faced does have some vegan options.”

      The products I’ve listed were label as being vegan by Too Faced. If you find that any of the products I’ve listed are NOT vegan and actually contains one or some of the animal ingredients you suggested.. then I would be happy to look into it and update this post if I find out that I’m mistaken.

      Or, if you prefer to ONLY support and buy from brands that are 100% vegan and do not sell or offer products that contain animal ingredients, then I suggest you check out my list of 100% Vegan Beauty brands instead >> https://ethicalelephant.com/vegan-makeup-skincare-brands/

      I’ve had this blog since 2015 so I try my best to keep it up-to-date as possible and it takes me a long time to research every single brand and their vegan product offering but trust me when I say that I dedicate A LOT of time into researching to provide my audience with free content.

      You can email me directly at [email protected] if you have any other concerns or questions.

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