Too Faced (Estee Lauder)

Last Updated: January 7, 2022

Is Too Faced (Estee Lauder) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Too Faced’s ethics and initiatives.

Ethical Analysis

Is Too Faced cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Too Faced’s policies.
Too Faced is cruelty-free but Too Faced is owned by Estee Lauder, a parent company that is NOT cruelty-free.
Not all of Too Faced’s products are vegan, but they have some vegan options.
Too Faced does not claim or market itself as a sustainable company.
It’s not clear where Too Faced’s mica is mined or sourced from and how they trace or audit to ensure no child labor was involved.
Too Faced products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Too Faced (Estee Lauder)

Too Faced Cosmetics is a popular makeup brand known for its trendsetting and innovative beauty products.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Makeup, Makeup Brushes, Lashes
CERTIFICATIONS: PETA-Certified

Too Faced (Estee Lauder)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Too Faced cruelty-free products at toofaced.com, Sephora, Ulta, and Nordstrom.

Too Faced is *Cruelty-Free

Too Faced has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Too Faced to be *Cruelty-Free.

*Too Faced is owned by Estee Lauder, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that Estee Lauder owns Too Faced.

Below is a screenshot of what’s currently stated on Too Faced’s website about its animal testing policy:

Is Too Faced Cruelty-Free?

What About China’s Animal Testing Laws?

Too Faced has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Too Faced is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Too Faced, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Cosmetics products are vegan?

All of Too Faced’s vegan products are clearly marked on their website. In addition, you can view all of Too Faced vegan products on this page: https://www.toofaced.com/vegan-friendly/

Too Faced Vegan Product List

As of 2021, I will no longer be regularly updating this list of Too Faced’s vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

Below is a list of Too Faced products that are suitable for vegans and do not contain any animal-derived ingredients or by-products.

You can also find out which of their products are vegan on this page of Too Faced’s website.

Foundation & Concealer

Primers

Bronzer

Highlighter

Blush

Powder

Sprays

Eyes – Too Faced Vegan

Lips – Too Faced Vegan

Brushes – Too Faced Vegan

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Too Faced’s products made?

I asked Too Faced where their products are manufactured and they told me:

“We are please to let you know that Too Faced manufactures its products in the United States. In order to remain cruelty-free, our brand made the conscious decision not to manufacture products in China like most other beauty brands.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Too Faced if their mica is ethically sourced without the use of child labor and they responded by stating,

“We are happy to confirm most products include ingredient listings on our site via the individual product pages. If the ingredient information provided on the site does not sufficiently answer your questions, we encourage you to email our Global Consumer Communications Team where they can assist you with your specific questions about ingredients.”

Too Faced did not specifically address where their mica is sourced from and how they audit or trace to ensure no child labor was involved in mining their mica.


I hope this article helped you to understand Too Faced’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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