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Too Faced is *Cruelty-Free
Too Faced has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Too Faced to be *Cruelty-Free.
*Too Faced is owned by Estee Lauder, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.
It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that Estee Lauder owns Too Faced.
Below is a screenshot of what’s currently stated on Too Faced’s website about its animal testing policy:
What About China’s Animal Testing Laws?
Too Faced has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.
As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.
Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Too Faced is Not 100% Vegan
‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.
In the case of Too Faced, not all of their products are vegan. But they have some products that are suitable for vegans.
How to know which of Cosmetics products are vegan?
All of Too Faced’s vegan products are clearly marked on their website. In addition, you can view all of Too Faced vegan products on this page: https://www.toofaced.com/vegan-friendly/
Too Faced Vegan Product List
As of 2021, I will no longer be regularly updating this list of Too Faced’s vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.
Below is a list of Too Faced products that are suitable for vegans and do not contain any animal-derived ingredients or by-products.
You can also find out which of their products are vegan on this page of Too Faced’s website.
Foundation & Concealer
- Born This Way Foundation
- Born This Way Pressed Powder Foundation
- Born This Way Super Coverage Concealer
- Dew You Foundation
- Peach Perfect Foundation
- Dew You Luminous Face Primer
- Hangover Primer
- Primed & Poreless Pressed Powder
- Primed & Poreless Primer
- Primed & Peachy Primer
- Chocolate Gold Soliel Bronzer
- Chocolate Soleil Matte Bronzer
- Milk Chocolate Soleil Bronzer
- Natural Lust Bronzer
- Pineapple Paradise Highlighter and Bronzer
- Sweethearts Bronzer
- Sweetie Pie Bronzer
- Fresh Squeezed – Highlighting Drops
- Love Light Highlighter
- Sweet Peach Glow
- Triple Scoop Highlighting Palette
- Love Flush Blush (How Deep is Your Love, Your Love is King)
- Born This Way Setting Powder
- Dew You Fresh Glow Setting Powder
- It’s Bananas Setting Powder
- Peach Blur Finishing Powder
- Peach Perfect Setting Powder
Eyes – Too Faced Vegan
- Better Than Sex Eyeliner
- Better Than Sex Mascara
- Better Than Sex and Diamonds Mascara
- Brow Quickie Eyebrow Gel
- Crystal Whips Liquid Eye Shadow
- Damn Girl! Mascara
- Glitter Pop Eyeliner
Lips – Too Faced Vegan
- Juicy Fruits Lip Gloss
- Lip Injection Plumping Lip Gloss
- Lip Insurance Lip Primer
- Peach Lip Scrub
- Peaches & Cream Lip Balm
- Sweet Peach Lip Gloss
Brushes – Too Faced Vegan
- Diamond Light Highlighting Brush
- Mr. Chiseled Contour Brush
- Mr. Right 5 Piece Brush Set
- Mr. Perfect Foundation Brush
- Mr. Right Brush
- Mr. Right Now Powder Brush
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.
Where are Too Faced’s products made?
I asked Too Faced where their products are manufactured and they told me:
“We are please to let you know that Too Faced manufactures its products in the United States. In order to remain cruelty-free, our brand made the conscious decision not to manufacture products in China like most other beauty brands.”
Ethical Mica Mining Policy
Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.
Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.
So I asked Too Faced if their mica is ethically sourced without the use of child labor and they responded by stating,
“We are happy to confirm most products include ingredient listings on our site via the individual product pages. If the ingredient information provided on the site does not sufficiently answer your questions, we encourage you to email our Global Consumer Communications Team where they can assist you with your specific questions about ingredients.”
Too Faced did not specifically address where their mica is sourced from and how they audit or trace to ensure no child labor was involved in mining their mica.
I hope this article helped you to understand Too Faced’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!