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Native is *Cruelty-Free
Native has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Native to be *Cruelty-Free.
“Native products are never tested on animals and we’ve verified with our suppliers to ensure none of the ingredients in our products are tested on animals. We rely on human volunteers to make sure our products are safe & effective!”
*Native is owned by Procter & Gamble, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.
It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that P&G owns Native.
Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Native is Not 100% Vegan
‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.
In the case of Native, not all of their products are vegan. But they have some products that are suitable for vegans.
How to know which of Native products are vegan?
I asked Native which of their products are vegan as none were labelled as such on their website and they told me,
“Lastly, our body wash, bar soap and deodorant are Vegan, with the exception of our teen and sensitive options, but we are working on that!
Along with that, our Native toothpaste is not currently certified as vegan, but our ingredients do not include any intentionally added animal product nor do we test on animals!”
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.