Is Flower Beauty Cruelty-Free & Vegan in 2021? (What You Need To Know!)

FLOWER Beauty is an affordable drugstore makeup brand created by Drew Barrymore but is FLOWER Beauty cruelty-free or vegan?

Is FLOWER Beauty Cruelty-Free?

Flower Beauty is Cruelty-free! None of Flower Beauty’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

Flower Beauty has confirmed they do not test their products or ingredients on animals, they do not allow others to test on their behalf, their suppliers also do not test on animals, they do not allow their products to be tested on animals when required by law, and their products are not sold in stores in mainland China or any other country that may require animal testing.

Below is a snippet of the response I received from Flower Beauty:

“Thank you for your interest, we’re happy to help. We are a cruelty-free brand! All of our raw materials and finished products are not tested on animals. We personally have a team of regulatory professionals vet all raw materials and require substantiation to be consistent and compliant with our brand image, as well as the EU Cosmetic Directive which bans animal testing. We do not sell our products on markets where animal testing is required. We will enter these markets once animal testing is no longer required. Flower Beauty has a unique partnership with Maesa Group, a brand incubator that helps us engineer our beauty products. Maesa also strongly disagrees with animal testing and is a cruelty-free company, and is compliant with all of the requirements of the EU Cosmetic Directive Animal Testing Ban.“

Is Flower Beauty Sold in China?

All imported cosmetics sold in mainland China are required by law to be tested on animals. However, Flower Beauty has confirmed they do not sell their products in retail stores in mainland China and therefore they are not required to test on animals.

Flower Beauty has met all of our criteria in our Cruelty-Free Checklist and is included on our List of Cruelty-Free Brands.

You can find Flower Beauty cruelty-free products on Amazon, Wal-Mart, Ulta, and on Well.ca.

Is FLOWER Beauty Vegan?

Not all of FLOWER Beauty products are vegan as some do contain carmine, beeswax, collagen, caviar, lanolin, or other animal-derived ingredients and by-products. However, Flower Beauty does have some vegan options.

Below is a list of Flower Beauty vegan products.

FLOWER Beauty Vegan List

The following Flower Beauty products are suitable for vegans and do not contain any animal-derived ingredients or by-products.

You can also find out which of their products are vegan as they’re labelled accordingly on their website under each product description.

• Blush Bomb Color Drops for Cheeks
• Color Shift Lip Smoothie
• Day Glow Highlighting Glaze
• Fiber Fix Brow Gel
• Forever Wear Eye-Lighter
• Forever Wear Longwear Eyeliner
• Heatwave Bronzing Essence
• Heatwave Luminous Bronzer
• Lash Warrior Mascara
• Perfect Pout Moisturizing Lipstick
• Petal Pout Lip Mask
• Pop Fanatic Eye Pigment
• Pop Fanatic Vinyl Lip
• Pyramids Cheek Color
• Scribble Stick
• Supernova Celestial Skin Elixir
• The Skinny Microbrow Pencil
• Vinyl-Eyes Glossy Gel Eyeliner
• Warrior Princess Mascara

This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at [email protected] to let me know.

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Not Vegan – FLOWER Beauty

The products listed below from FLOWER Beauty that are not considered to be vegan as they contain some sort of animal-derived ingredient or by-product and therefore are not suitable for vegans:

• Beauty Flash Full Face Palette (contains carmine) – not vegan
• Draw The Line Eyebrow Pencil (contains carmine) – not vegan
• Eyes On The Prize Eyeshadow Chubby (contains carmine) – not vegan
• Forever Wear Longwear Eyeliner (contains carmine) – not vegan
• Galactic Glow Holographic Palette (contains carmine) – not vegan
• Galaxy Glaze Holographic Lip Gloss (contains carmine) – not vegan
• Glow Getter Liquid Illuminizer (contains carmine) – not vegan
• Jungle Lights Shadow Palette (contains carmine) – not vegan
• Lift & Sculpt Contouring Palette (contains carmine) – not vegan
• Light Illusion Foundation (contains beeswax) – not vegan
• Liquid Kajal Blendable Eyeliner (contains carmine) – not vegan
• Miracle Matte Lip (contains beeswax) – not vegan
• Miracle Matte Metallic Liquid Lip (contains carmine and beeswax) – not vegan
• Miracle Matte Universal Finishing Powder (contains carmine) – not vegan
• Mix N’ Matte Lip Duo (contains carmine and lanolate) – not vegan
• Petal Play Shadow Quad (contains carmine) – not vegan
• Petal Pout Lip Color (contains lanolate) – not vegan
• Petal Pout Lip Liner (contains carmine) – not vegan
• Pore Perfect Instant Blur Stick Multi-Tasking Foundation (contains beeswax) – not vegan
• Powder Trip Powder Foundation (contains carmine) – not vegan
• Power Up! Moisture Boosting Sheet Mask (contains collagen) – not vegan
• Power Up! Radiance Boosting Sheet Mask (contains pearl extract and collagen) – not vegan
• Power Up! Revitalizing Sheet Mask (contains caviar and collagen) – not vegan
• Shimmer & Shade Eyeshadow Palette (contains carmine) – not vegan
• Shimmer & Strobe Highlighting Palette (contains carmine) – not vegan
• Wanderlust Eyeshadow Palette (contains carmine) – not vegan
• WARRIOR Glitter Shadow (contains carmine) – not vegan
• Zoom In Ultimate Mascara (contains beeswax, carmine, chitin, glycogen) – not vegan

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Is Flower Beauty Ethical?

Based in: the US

Products made in: Color cosmetics and fragrances are manufactured in the the US and Canada. Their cosmetic bags and makeup brushes are made in China.

Unfortunately, I wasn’t able to find any public information on Flower Beauty’s sustainability, environmental, and social initiatives.

Ingredients and Formulations Claims: Flower Beauty claims some of their products are Gluten-Free.

Response to Mica Sourcing: When I emailed Flower Beauty to ask whether the Mica they use in their cruelty-free makeup products is ethically sourced without the use of child labour, they responded stating:

“Thank you for your interest. At FLOWER Beauty, we assure you that we have a strict code of conduct with all our vendors and suppliers explicitly forbidding child labor, bribery, unethical treatment, and slavery. Our team continuously performs audits to ensure they meet our standards.”

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I hope this article helped you to understand Flower Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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