Flower Beauty

Last Updated: June 8, 2021

Is Flower Beauty Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Flower Beauty’s ethics and initiatives.

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Ethical Analysis

Is Flower Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Flower Beauty’s policies.
Flower Beauty is cruelty-free. None of Flower Beauty’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Flower Beauty’s products are vegan, but they have some vegan options.
Flower Beauty does not claim or market itself as a sustainable company.
It’s not clear where Flower Beauty’s mica is mined or sourced from and how they trace or audit to ensure no child labor was involved.
Flower Beauty products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Flower Beauty

Flower Beauty offers a collection of crush-worthy, award winning makeup for face, eyes and lips, at a price you’ll love.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA, Canada, China
PRODUCTS: Makeup, Makeup Brushes
CERTIFICATIONS: PETA-Certified

Flower Beauty

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Flower Beauty cruelty-free products on flowerbeauty.com, Amazon, Wal-Mart, Ulta, and on Well.ca.

Is Flower Beauty Cruelty-Free?

Flower Beauty is Cruelty-Free

Flower Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Flower Beauty to be Cruelty-Free.

Below is a snippet of the response I received from Flower Beauty:

Thank you for your interest, we’re happy to help. We are a cruelty-free brand! All of our raw materials and finished products are not tested on animals. We personally have a team of regulatory professionals vet all raw materials and require substantiation to be consistent and compliant with our brand image, as well as the EU Cosmetic Directive which bans animal testing. We do not sell our products on markets where animal testing is required. We will enter these markets once animal testing is no longer required. Flower Beauty has a unique partnership with Maesa Group, a brand incubator that helps us engineer our beauty products. Maesa also strongly disagrees with animal testing and is a cruelty-free company, and is compliant with all of the requirements of the EU Cosmetic Directive Animal Testing Ban.

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.

But Flower Beauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Flower Beauty is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Flower Beauty, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Flower Beauty products are vegan?

You can also find out which of their products are vegan as they’re all marked accordingly on their website under each product description. See below for an example.

FLOWER Beauty Vegan List

As of 2021, I will no longer be regularly updating this list of Flower Beauty vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

The following Flower Beauty products are suitable for vegans and do not contain any animal-derived ingredients or by-products.


Not Vegan – FLOWER Beauty

The products listed below from FLOWER Beauty that are not considered to be vegan as they contain some sort of animal-derived ingredient or by-product and therefore are not suitable for vegans:

  • Beauty Flash Full Face Palette (contains carmine) – not vegan
  • Draw The Line Eyebrow Pencil (contains carmine) – not vegan
  • Eyes On The Prize Eyeshadow Chubby (contains carmine) – not vegan
  • Forever Wear Longwear Eyeliner (contains carmine) – not vegan
  • Galactic Glow Holographic Palette (contains carmine) – not vegan
  • Galaxy Glaze Holographic Lip Gloss (contains carmine) – not vegan
  • Glow Getter Liquid Illuminizer (contains carmine) – not vegan
  • Jungle Lights Shadow Palette (contains carmine) – not vegan
  • Lift & Sculpt Contouring Palette (contains carmine) – not vegan
  • Light Illusion Foundation (contains beeswax) – not vegan
  • Liquid Kajal Blendable Eyeliner (contains carmine) – not vegan
  • Miracle Matte Lip (contains beeswax) – not vegan
  • Miracle Matte Metallic Liquid Lip (contains carmine and beeswax) – not vegan
  • Miracle Matte Universal Finishing Powder (contains carmine) – not vegan
  • Mix N’ Matte Lip Duo (contains carmine and lanolate) – not vegan
  • Petal Play Shadow Quad (contains carmine) – not vegan
  • Petal Pout Lip Color (contains lanolate) – not vegan
  • Petal Pout Lip Liner (contains carmine) – not vegan
  • Pore Perfect Instant Blur Stick Multi-Tasking Foundation (contains beeswax) – not vegan
  • Powder Trip Powder Foundation (contains carmine) – not vegan
  • Power Up! Moisture Boosting Sheet Mask (contains collagen) – not vegan
  • Power Up! Radiance Boosting Sheet Mask (contains pearl extract and collagen) – not vegan
  • Power Up! Revitalizing Sheet Mask (contains caviar and collagen) – not vegan
  • Shimmer & Shade Eyeshadow Palette (contains carmine) – not vegan
  • Shimmer & Strobe Highlighting Palette (contains carmine) – not vegan
  • Wanderlust Eyeshadow Palette (contains carmine) – not vegan
  • WARRIOR Glitter Shadow (contains carmine) – not vegan
  • Zoom In Ultimate Mascara (contains beeswax, carmine, chitin, glycogen) – not vegan

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Flower Beauty products made?

“Cosmetic bags and cosmetic brushes are manufactured in China. Lift & Sculpt Contouring Palettes, Shimmer & Strobe Highlighting Palettes and Shimmer & Shade Eyeshadow Palettes are manufactured in Canada. All other FLOWER BEAUTY color cosmetics and fragrances are manufactured in the United States.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless a company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Flower Beauty if their mica is ethically sourced without the use of child labor and they responded by stating,

“Thank you for your interest. At FLOWER Beauty, we assure you that we have a strict code of conduct with all our vendors and suppliers explicitly forbidding child labor, bribery, unethical treatment, and slavery. Our team continuously performs audits to ensure they meet our standards.”

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What do you think

0 thoughts on “Flower Beauty”

  1. Hi! I just wanted to let y’all know that I was looking at the Pop Fanatic Vinyl Lip, and from what I can tell, those are vegan! If I am wrong, please let me know! 🙂

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