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Living Proof is *Cruelty-Free
Living Proof has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Living Proof to be *Cruelty-Free.
*Living Proof is owned by Unilever, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.
It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that Unilever owns Living Proof.
Below is what’s currently stated on Living Proof’s website:
What About China’s Animal Testing Laws?
As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.
But Living Proof has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.
Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Living Proof is Not 100% Vegan
‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.
In the case of Living Proof, not all of their products are vegan. But they have some products that are suitable for vegans.
How to know which of Living Proof products are vegan?
All of Living Proof’s vegan products are clearly marked on their website.
Living Proof Vegan Product List
When I asked Living Proof which of their hair care products are suitable for vegans and don’t contain any animal-derived ingredients or by-products, they told me all of their products are vegan with the exceptions of a handful that contain beeswax and/or lanolin.
“Our scientists take great care in developing highly effective products. All of them are vegan with the exception of just a few that use PEG-8 Beeswax (from bees) and/or C10-40 Isoalkylamidopropylethyldimonium Ethosulfate (a lanolin base from lamb’s wool). Those products are our:“
- Amp – not vegan
- Curl Defining Cream – not vegan
- Curl Detangling Rinse – not vegan
- No Frizz Weightless Styling Spray – not vegan
- Perfect hair Day (PhD) 5-in-1 Styling Treatment – not vegan
- Perfect hair Day (PhD) Night Cap Overnight Perfector – not vegan
- Prime Style Extender – not vegan
- Restore Mask Treatment – not vegan
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.