Charlotte Tilbury (Puig)

Last Updated: January 11, 2022

Is Charlotte Tilbury (Puig) Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Charlotte Tilbury's ethics and initiatives.

Ethical Analysis

Is Charlotte Tilbury cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Charlotte Tilbury’s policies.
Charlotte Tilbury is cruelty-free, but Charlotte Tilbury is owned by Puig, a parent company that is NOT cruelty-free.
Not all of Charlotte Tilbury’s products are vegan, but they have some vegan options.
Charlotte Tilbury claims their mica is ethically sourced without child labor. See their ethical mica mining policy here.

About Charlotte Tilbury (Puig)

Charlotte Tilbury is an award-winning makeup & skincare brand created by one of the world’s top makeup artists.
COMPANY BASED IN: UK
PRODUCTS MADE IN: Italy, Japan, China, France
PRODUCTS: Skincare, Makeup
CERTIFICATIONS: Cruelty Free International

Charlotte Tilbury (Puig)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Charlotte Tilbury cruelty-free products at charlottetilbury.com, Sephora, and Nordstrom.

Charlotte Tilbury is *Cruelty-Free

Charlotte Tilbury has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law.

By our standards, we would consider Charlotte Tilbury to be *Cruelty-Free.

*Charlotte Tilbury is owned by Puig, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

It’s your choice whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. I encourage you to do what you’re comfortable with, but I think it’s important to disclose that Puig owns Charlotte Tilbury.

Sept 2021 Update! Charlotte Tilbury is now officially certified cruelty-free by Cruelty Free International Leaping Bunny Program.

We previously weren’t sure what to make of Charlotte Tilbury’s cruelty-free status while they had testers of their products in China. But now that the company is Cruelty Free International Leaping Bunny approved, I feel comfortable classifying Charlotte Tilbury as being *Cruelty-Free since that there is a third-party verifying and looking into their cruelty-free policy.

As of September 2021, I have decided to move Charlotte Tilbury from ‘Grey Area’ to *Cruelty-Free.

Below is a screenshot of what’s currently stated on Charlotte Tilbury’s website about its animal testing policy:

Is Charlotte Tilbury Cruelty-Free?
Charlotte Tilbury’s Cruelty-Free Statement

What About China’s Animal Testing Laws?

Charlotte Tilbury does sell some of its ordinary, domestically-produced cosmetics in mainland China. These products are not subject to China’s mandatory animal testing regulations because they are a) ordinary cosmetics and b) manufactured domestically in mainland China.

In addition, Charlotte Tilbury’s production and distribution model in mainland China also meets Leaping Bunny’s cruelty-free standards and criteria. So it gives us, cruelty-free consumers, the reassurance that there’s a third party monitoring and supervising Charlotte Tilbury’s claims while selling in mainland China.

Here’s how Charlotte Tilbury explains it:

Can you explain your new domestic manufacture model?
Our domestic operation in mainland China is a significant, long-term investment for our business, which also adheres to the Cruelty Free International Leaping Bunny Programme steps to ensure we can remain cruelty free – an important factor for us. This is achieved in accordance with People’s Republic of China regulations by developing and producing the product formulations in our existing global suppliers before shipping them to our manufacturers in mainland China, where the crucial filling process is completed. This new supply chain model adheres to the Cruelty Free International Leaping Bunny criteria..

How has Leaping Bunny created a programme that allows for brands to be cruelty free in mainland China?
In 2020, Cruelty Free International – using learning and experience from its China Pilot Programme run with partners in mainland China – put in place carefully crafted criteria for Leaping Bunny brands using domestic manufacture in mainland China to sell their products and maintain their cruelty free status. Since a change in law in 2014, this process has not triggered mandatory animal testing for ordinary or “non-special-use” cosmetics, which includes the Charlotte Tilbury Beauty range available in mainland China. To ensure both product safety and cruelty free assurance, products are tested using internationally recognised non-animal testing methods. In addition, strong systems are put in place ensuring transparency with sales and distribution. This includes the ability for quick recall in the rare instances where there may be suspected public health issues or concerns raised.”

(Source: Charlotte Tilbury)

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Charlotte Tilbury is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Charlotte Tilbury, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Charlotte Tilbury’s products are vegan?

All of Charlotte Tilbury’s vegan products are clearly marked on their website. You can also shop from their list of vegan products on this page: https://www.charlottetilbury.com/us/products/makeup/vegan-friendly

The following is a screenshot of what’s currently stated on Charlotte Tilbury’s website about its vegan claims:

Is Charlotte Tilbury Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Charlotte Tilbury’s products made?

I asked Charlotte Tilbury where their products are manufactured and they told me:

“We manufacture items in various locations such as Italy, Japan, China and France and different components of the products are produced in different places. If you would like to now about where a specific product was made please let me know and I can investigate this product for you.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Charlotte Tilbury if their mica is ethically sourced without the use of child labor and they responded by stating,

“I can confirm that all of our mica is ethically sourced, and our manufacturing partners regularly audit their suppliers to ensure compliance

Mica from India is an extremely small percentage of the mica used in our products, with the majority of it coming from North and South America.


I hope this article helped you to understand Charlotte Tilbury’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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