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Is Better & Better Cruelty-Free?
🐰 Better & Better is a cruelty-free brand. None of Better & Better’s ingredients or products are tested on animals. Better & Better has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.
Does Better & Better Test on Animals?
When asking, does Better & Better test on animals? We must look beyond to ensure none of Better and Better’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.
In our research, we discovered the following:
- ✓ Better & Better confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
- ✓ Better & Better confirmed all their ingredient suppliers do not test on animals
- ✓ Better & Better confirmed they do not allow or sell their products under conditions where animal testing is required by law
By meeting all of our Cruelty-Free Criteria, Better & Better is a truly cruelty-free brand by our standards.
What is Better & Better’s Animal Testing Policy?
Below is a screenshot of what’s currently stated on Better & Better’s website about its animal testing policy:
Is Better & Better Certified Cruelty-Free?
Better & Better is certified cruelty-free by Leaping Bunny.
Cruelty-Free Policies 2023
Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.
That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.
How We Assess Cruelty-Free Policies
Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.
And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”
☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️
What about Vegan?
Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.
Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.
Some brands are Cruelty-Free, but not Vegan.
And some are Vegan, but not Cruelty-Free.
Another important distinction to know is, Vegan can refer to an entire brand is 100% Vegan, or a specific product is Vegan.
Is Better & Better Vegan?
⭐️ Better & Better is a 100% vegan brand. All their products are vegan and are formulated without any animal-derived ingredients or by-products.
The following is a screenshot of what’s currently stated on Better & Better’s website about its vegan claims:
Where to buy Better & Better? Check out Amazon!
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.
Some common animal products in cosmetics and personal care products include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.
Where are Better & Better’s products made?
Better & Better states on its website,
“Where is Better & Better toothpaste made?
Our toothpaste is made in the USA with globally sourced premium ingredients.”
I hope this article helped you to understand Better & Better’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!
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