Last Updated: January 27, 2022

Is Bliss Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Bliss’s ethics and initiatives.

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Ethical Analysis

Is Bliss cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Bliss’s policies.
Bliss is cruelty-free. None of Bliss’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Bliss’s products are vegan but they have some vegan options.
Bliss offers a recycling program with TerraCycle. And also claim they partner with “the most responsible ingredient suppliers and follow the strict European Union standards.”

However, I couldn’t find information about their responsible ingredient sourcing policies and practices.
Bliss claims their mica is ethically-sourced without child labor. See their ethical mica mining policy here.
Bliss products come in recyclable plastic or glass packaging. For their pumps, jars, caps, and droppers that are harder to recycle locally, Bliss offers a recycling program in partnership with TerraCycle where customers can send back items to be recycled by them.

About Bliss

With more than 20 years of spa experience, Bliss makes innovative, iconic skincare that is super affordable, yet crazy-effective.
PRODUCTS MADE IN: USA, Australia, Japan, South Korea
PRODUCTS: Skincare, Bath & Body Care, Hair Care


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Bliss cruelty-free products at, Target, Ulta, Walmart, and on Amazon.

Bliss is Cruelty-Free

Bliss has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Bliss to be Cruelty-Free.

Below is a screenshot of Bliss’ official animal testing statement:

Bliss Cruelty-Free Claims

I also emailed Bliss asking for more information about their animal testing policy, the following is a snippet of the response I received from them:

“We are proud to say we are a 100% cruelty-free brand and blissfully-free from parabens, phthalates, SLS, SLES and other bad stuff you don’t want on your skin or body. We do not test our products or ingredients on animals, nor do we commission any third party, including our suppliers, to test our products or ingredients on animals. We do not sell any of our new or updated products in countries that require animal testing, and no animals were harmed in the making of our products. We do not ship our products internationally at this time.”

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

But Bliss has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Bliss is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Bliss, not all of their products are vegan. But they have some products that are suitable for vegans.

Bliss is also working on becoming 100% vegan.

The following is a screenshot of what’s currently stated on Bliss’ official website about its goal to make all of its facial care products vegan in 2021:

Bliss Vegan Claims

How to know which of Bliss products are vegan?

All of Bliss’s vegan products are clearly marked on their website.

Bliss Vegan Product List

The following Bliss products are suitable for vegans and do not contain any animal-derived ingredients or by-products.

Vegan Cleansers & Makeup Removers – Bliss

Vegan Masks & Treatments – Bliss

Vegan Eye Cream – Bliss

Vegan Moisturizers – Bliss

Vegan Body Care – Bliss

Vegan Hair Care – Bliss

Not Vegan – Bliss

The following products by Bliss contain animal-derived ingredients or by-products and therefore not suitable for vegans:

  • Fabulips Sugar Lip Scrub (contains beeswax) – not vegan
  • Hangover Fix Probiotic Face Mask (contains Bifida Ferment Lysate) – not vegan
  • In the Honey Face Mask (contains honey) – not vegan
  • Lemon & Sage Body Polish (contains honey & beeswax) – not vegan
  • Mint Chip Mania Cooling Face Mask (contains beeswax) – not vegan
  • Oh, That’s Rich Body Cream (contains honey) – not vegan
  • Poetic Waxing (contains beeswax & lanolin) – not vegan
  • Rose Gold Rescue Rose Water Cleanser (contains hydrolyzed silk) – not vegan
  • Rose Gold Rescue Rose Water Toner (contains hydrolyzed silk) – not vegan

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless a company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Bliss if their mica is ethically sourced without the use of child labor and they responded by stating,

“Thank you for contacting Bliss! We understand your concern and can confirm that the mica used in our formulas is not sourced with any child labor. In fact, to help eradicate child labor and unacceptable working conditions in the Indian mica supply chain, our mica supplier is part of the Natural Resources Stewardship Circle, an organization dedicated to collaborative actions such as the creation of “child friendly villages,” whose purpose is to ensure that children are removed from work and instead enrolled in school. Our mica supplier also employs its Supplier Code of Conduct to ensure that all sources are compliant with all applicable legal and ethical standards.”

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