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Bliss is Cruelty-Free
Bliss has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Bliss to be Cruelty-Free.
Below is a screenshot of Bliss’ official animal testing statement:
I also emailed Bliss asking for more information about their animal testing policy, the following is a snippet of the response I received from them:
“We are proud to say we are a 100% cruelty-free brand and blissfully-free from parabens, phthalates, SLS, SLES and other bad stuff you don’t want on your skin or body. We do not test our products or ingredients on animals, nor do we commission any third party, including our suppliers, to test our products or ingredients on animals. We do not sell any of our new or updated products in countries that require animal testing, and no animals were harmed in the making of our products. We do not ship our products internationally at this time.”
What About China’s Animal Testing Laws?
As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.
But Bliss has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.
Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Bliss is Not 100% Vegan
‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.
In the case of Bliss, not all of their products are vegan. But they have some products that are suitable for vegans.
Bliss is also working on becoming 100% vegan.
The following is a screenshot of what’s currently stated on Bliss’ official website about its goal to make all of its facial care products vegan in 2021:
How to know which of Bliss products are vegan?
All of Bliss’s vegan products are clearly marked on their website.
Bliss Vegan Product List
The following Bliss products are suitable for vegans and do not contain any animal-derived ingredients or by-products.
Vegan Cleansers & Makeup Removers – Bliss
- Clear Genius Toner + Serum
- Fab Foaming Exfoliating Cleanser
- Jelly Ball Cleanser
- Makeup Melt Oil Free Eye Makeup Remover
- Makeup Melt Oil Free Makeup Wipes
- Makeup Melt Rose Makeup Remover
- Pore Patrol Clay Cleanser
Vegan Masks & Treatments – Bliss
- Bright Idea Vitamin C Face Serum
- Clear Genius Peel
- Clear Genius Toner + Serum
- Glow & Hydrate Day Hyaluronic Serum
- Green Tea Face Mask
- Jelly Glow Gentle Exfoliator Peel
- Micro Magic Microdermabrasion Scrub
- Mighty Marshmallow Brightening Face Mask
- Pore Patrol Detox Mask
- Pore Patrol Warming Oil Free Face Scrub
- Powerhouse Pumpkin Face Mask
- Renew & Smooth Night Glycolic Acid Serum
- Rose Gold Rescue Peel
- That’s Incredi-peel Glycolic Acid Pads
- The Detoxifier Charcoal Facial Mask
- The Real Peel Charcoal Peel Off Mask
- The Real Peel Detox
- The Real Peel Exfoliate Lactobionic Acid Mask
- Triple Oxygenating Mask
- What a Melon Toner Alcohol Free Witch Hazel Toner
- What a Melon Watermelon Mask
Vegan Eye Cream – Bliss
- Bright Idea Vitamin C Eye Cream
- Eye Got This Under Eye Mask
- Ex-glow-sion Niacinamide Eye Cream
- Eye Do All Things Brightening Eye Gel
Vegan Moisturizers – Bliss
- Bright Idea Vitamin C Face Serum
- Bright Idea Vitamin C Moisturizer
- Drench & Quench Hydrating Cream
- Ex-glow-sion Brightening Moisturizer
- Hydration Salvation Camellia Facial Oil
- Pore Patrol Hydrator
- What a Melon Watermelon Moisturizer
Vegan Body Care – Bliss
- Aloe Leaf & Peppermint Foot Cream
- Blood Orange & White Pepper Body Butter
- Fabgirl Firm Skin Tightening Body Cream
- Fabgirl Sixpack Skin Tightening Gel
- Grapefruit & Aloe Body Butter
- Lemon & Sage Body Butter
- Lemon & Sage Hand Cream
- Lemon & Sage Soapy Suds Body Wash
- Naked Body Butter Unscented Moisturizer
- Self-Heating Sea Salt Scrub
Vegan Hair Care – Bliss
Not Vegan – Bliss
The following products by Bliss contain animal-derived ingredients or by-products and therefore not suitable for vegans:
- Fabulips Sugar Lip Scrub (contains beeswax) – not vegan
- Hangover Fix Probiotic Face Mask (contains Bifida Ferment Lysate) – not vegan
- In the Honey Face Mask (contains honey) – not vegan
- Lemon & Sage Body Polish (contains honey & beeswax) – not vegan
- Mint Chip Mania Cooling Face Mask (contains beeswax) – not vegan
- Oh, That’s Rich Body Cream (contains honey) – not vegan
- Poetic Waxing (contains beeswax & lanolin) – not vegan
- Rose Gold Rescue Rose Water Cleanser (contains hydrolyzed silk) – not vegan
- Rose Gold Rescue Rose Water Toner (contains hydrolyzed silk) – not vegan
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.
Ethical Mica Mining Policy
Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.
Unless a company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.
So I asked Bliss if their mica is ethically sourced without the use of child labor and they responded by stating,
“Thank you for contacting Bliss! We understand your concern and can confirm that the mica used in our formulas is not sourced with any child labor. In fact, to help eradicate child labor and unacceptable working conditions in the Indian mica supply chain, our mica supplier is part of the Natural Resources Stewardship Circle, an organization dedicated to collaborative actions such as the creation of “child friendly villages,” whose purpose is to ensure that children are removed from work and instead enrolled in school. Our mica supplier also employs its Supplier Code of Conduct to ensure that all sources are compliant with all applicable legal and ethical standards.”