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When I asked Auromère where their products are made, they told me:
“Most all of our products are manufactured in India. A couple are manufactured in the U.S. with ingredients coming from India, and our toothbrushes are sustainably made in China.“
Auromère is Cruelty-Free
Auromère has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Auromère to be Cruelty-Free.
Note that there is no standard or legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Auromère is Not 100% Vegan
‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.
In the case of Auromère, not all of their products are vegan. But they have some products that are suitable for vegans.
How to know which of Auromère products are vegan?
Auromère marks all of its vegan products on its website. Also, Auromère claims all of their products are vegan except for their Wrinkle Serum and Neem Balm.
“All of our products are vegan, with the exception of Wrinkle Serum which contains milk and ghee; and our neem balm which contains beeswax.“
Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.