Last Updated: January 12, 2022

How Ethical Is MuLondon?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of MuLondon's ethics and initiatives.

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Ethical Analysis

Is MuLondon cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on MuLondon’s policies.
MuLondon is cruelty-free. None of MuLondon’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of MuLondon products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
MuLondon is a certified B Corporation and has been awarded Green America Gold Seal of Approval which they explain is the highest standards in environmental sustainability and social justice, and work to solve, rather than create, environmental and social problems. Additionally, MuLondon uses plant-based, natural, and certified organic ingredients. And their products are packaged in glass jars or recyclable plastic bottles.
MuLondon products come in glass jars or plastic bottles. They also chose to eliminate outer packaging for their products to reduce waste. And their orders are shipped using paper and recycled packing peanuts from their suppliers or biodegradable packing peanuts.

About MuLondon

MuLondon brings joy and balance with its award-winning skin care range from London, inspired by traditional herbalism.
PRODUCTS: Skincare
CERTIFICATIONS: Leaping Bunny, Cruelty Free International, PETA-Certified


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MuLondon is Cruelty-Free

MuLondon has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider MuLondon to be Cruelty-Free.

What About China’s Animal Testing Laws?

MuLondon has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We do not sell to mainland China.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

MuLondon is 100% Vegan

MuLondon has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Below is a snippet of the email response I received from MuLondon when I asked if all of their products are vegan:

“We share your passion for truly cruelty-free products and I can confirm that our entire range always has been and always will be 100% vegan and free from any animal ingredients or testing, for whatever reason, anywhere in the world.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

I hope this article helped you to understand MuLondon’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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