Loving Tan

Last Updated: January 14, 2022

Is Loving Tan Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Loving Tan's ethics and initiatives.

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Ethical Analysis

Is Loving Tan cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Loving Tan’s policies.
Loving Tan is cruelty-free. None of Loving Tan’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Loving Tan products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Loving Tan does not claim or market itself as a sustainable company.
Loving Tan has been non-responsive when I asked if their mica is ethically-sourced without the use of child labor.
Loving Tan products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Loving Tan

Loving Tan® creates naturally derived, professional strength self-tanning products for a flawless, natural-looking tan that you’ll love.
COMPANY BASED IN: Australia
PRODUCTS MADE IN: Australia
PRODUCTS: Bath & Body Care
CERTIFICATIONS: N/A

Loving Tan

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Loving Tan cruelty-free products at Ulta and Amazon.

Loving Tan is Cruelty-Free

Loving Tan has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Loving Tan to be Cruelty-Free.

What About China’s Animal Testing Laws?

Loving Tan has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We do not have any approved stockists in mainland China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Loving Tan is 100% Vegan

Loving Tan has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from Loving Tan when I asked if all of their products are vegan:

“All of our products are vegan, made from natural ingredients and are free of any parabens or alcohol. We do not test any of our products on animals.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Loving Tan’s products made?

I asked Loving Tan where their products are manufactured and they told me:

“Loving Tan are 100% Australian made and owned and only use the highest quality ingredients.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Loving Tan if their mica is ethically sourced without the use of child labor, but they never responded to any of my emails or messages.


I hope this article helped you to understand Loving Tan’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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