Velour is a premium and luxury lash brand offering handmade and high-quality false eyelashes but is Velour Lashes & Beauty cruelty-free, vegan, or sustainable in 2021? We’ve got the answers here!
Quick Answers: Velour Ethical Analysis
Velour Lashes is officially cruelty-free in 2021! None of Velour Lashes & Beauty’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
The brand announced it stopped producing and selling mink lashes in 2020 and fully transitioned to only mink-free lashes in 2021.
Velour Beauty is also 100% vegan where all of their products are formulated without any animal-derived ingredients or by-products.
Sadly, Velour Beauty makes no claims or efforts of being a sustainable beauty brand at this time.
Is Velour Lashes Cruelty-Free?
In an email response, Velour Beauty confirmed to me they do not test their products or ingredients on animals nor ask others to test on their behalf. Their suppliers also do not test on animals nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
Below is a screenshot of Velour Beauty’s cruelty-free claims:
Is Velour Lashes Sold in China?
Most imported cosmetics sold in mainland China are required by law to be tested on animals in 2021. However, Velour Beauty has confirmed they only sell their products online in China but not in stores. Therefore Velour is not required to test on animals in this case.
“We only have an online presence in China through TMall (Sephora) meaning no animal testing needs to be conducted.”
Is Velour Lashes Vegan?
Velour Beauty claims to be a 100% vegan brand after they discontinued and phased out its mink lashes.
*Velour no longer sells or produces mink lashes but note that some retailers may still have their mink lashes in stock (I’ve seen some sold on Beautylish and Sephora).
In an email response, Velour told me:
“Our products are now all officially vegan since we no longer use mink.”
Is Velour Sustainable?
Velour is based in: Canada in Toronto, Ontario.
Velour products made in: Globally – specifically stated in Asia, Korea, Canada
“Our products are sourced globally where we look for suppliers who can produce items to the highest of Velour Beauty’s standards. Our lashes are handmade at various suppliers in Asia, our lash adhesive & Fluff’N Brow Pencil is made in Korea and our Lash & Go and Lash Clean are both made in Canada.”
Unfortunately, I wasn’t able to find any available information on Velour’s sustainability, environmental, and social initiatives.
Sustainability & Environmental Initiatives: N/A
Eco-Friendly Packaging Initiatives: Velour claims their vegan lashes come in 100% recyclable packaging but it’s still made from virgin plastic. They also sell reusable bamboo cotton pads which is a step in the right direction but I’d like to see more being done by Velour.
Giving Back Initiatives: N/A
Ethically-Sourced Mica Response: TBD
I hope this article helped you to understand Velour’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all! If you did find this post helpful, consider supporting me with a small contribution at the same price as a regular coffee! ☕️
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