GOSH

Last Updated: June 9, 2021

Is GOSH Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of GOSH Cosmetics’s ethics and initiatives.

Where to Shop /

Ethical Analysis

Is GOSH cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on GOSH’s policies.
GOSH Cosmetics is cruelty-free. None of GOSH’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of GOSH’s products are vegan, but they have some vegan options.
GOSH has started using packaging made from Ocean Waste Plastic in some of their products.
GOSH has been non-responsive when I asked if their mica is ethically sourced without child or forced labor.
GOSH Cosmetics’ products come in plastic packaging. Some of their packaging are made from recycled plastic or Ocean Waste Plastic (OWP).

About GOSH

GOSH Cosmetics specializes in Allergy-Certified cosmetics products to make it much easier for you as a consumer and/or allergy sufferer to feel safe when you buy new makeup.
COMPANY BASED IN: Denmark
PRODUCTS MADE IN: Denmark
PRODUCTS: Makeup, Nails, Skincare, Hair Care, Bath & Body Care, Fragrances
CERTIFICATIONS: PETA-Certified

GOSH

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find GOSH cruelty-free products on Beautylish, Superdrug. and Amazon

GOSH is Cruelty-Free

GOSH has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider GOSH to be Cruelty-Free.

Below is a screenshot of GOSH’s official animal testing statement:

GOSH Animal Testing Statement

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.

But GOSH has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

I’m sorry but our products are not sold in mainland China.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

GOSH is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of GOSH, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of GOSH’s products are vegan?

All of GOSH’s vegan products are clearly marked on their website. See below for an example.

GOSH Vegan Product List

As of 2021, I will no longer be regularly updating this list of GOSH vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

The following GOSH products are suitable for vegans and do not contain any animal-derived ingredients or by-products. This vegan product list was provided by GOSH Cosmetics.

Face – GOSH Vegan

PRIMER

CONCEALER

FOUNDATION

POWDER

BRONZER & HIGHLIGHTER

BLUSH


Eyes

MASCARA

EYE SHADOW

EYE LINER

EYE PRIMER

EYE BROWS


Lips – GOSH Vegan


Nails – GOSH Vegan

NOT VEGAN – Gosh Cosmetics

The following products were not labelled as “vegan” on GOSH’ website:

  • 24h Pro Liner – not vegan
  • Amazing Length’n Build Mascara – Blacknot vegan
  • Boombastic Crazy Mascara – 001 Extreme Blacknot vegan
  • Boombastic Mascara – 002 Carbon Blacknot vegan
  • Boombastic Mascara – Blacknot vegan
  • Boombastic XXL Swirl Volume Mascara – 001 Blacknot vegan
  • Brow Kit – not vegan
  • Brow Shape & Fill – not vegan
  • Catchy Eyes Mascara Waterproof – 001 Blacknot vegan
  • Click’N Conceal – not vegan
  • Effect Powder – not vegan
  • Eye Designer – not vegan
  • Eye Shadow Base (Waterproof) – 01 Matt – not vegan
  • Eye Shadow Primer – not vegan
  • Eyelight Trio (001, 002, 003) – not vegan
  • Fake It! Primer Mascara – 001 Greynot vegan
  • Forever Eye Shadow – not vegan
  • Foundation Plus+ – not vegan
  • Giant Pro Double Liner – not vegan
  • Growth Mascara – 001 Blacknot vegan
  • Growth Serum – 001 Lashesnot vegan
  • Growth Serum – 002 Brownot vegan
  • Growth Serum – The secret of longer lashesnot vegan
  • Hybrid Liner & Shadow – not vegan
  • Infinity Eye Liner – not vegan
  • Kohl/Eyeliner – Stone, Nude – not vegan
  • Lift & Highlight – 001 Nude, 002 Rosenot vegan
  • Matt Duo Eye Shadow – 008 Dusty Purple – not vegan
  • Metal Eyes – not vegan
  • Mineral WP Eye Shadow – not vegan
  • Mix & Fix Colour Drops – 001 Light, 002 Green, 003 Purple, 004 Dark, 005 Masalanot vegan
  • Mix & Match Palette – not vegan
  • Multicolour Blush – not vegan
  • Natural Blush – not vegan
  • Primer Plus+ – 006 Fillernot vegan
  • Quattro Eye Shadow (Q22, Q24) – not vegan
  • Show Me Volume Mascara – Carbon Blacknot vegan
  • Smokey Eyes Palette – 03 Plum, 04 Blue – not vegan
  • Strobelight – 001 Galactic Gold, 002 Galactic Sunset, 003 Galactic Light – not vegan
  • The Ultimate Eye Liner – 04 Camuflage Green, 05 Kind of Blue – not vegan
  • Velvet Touch Eyeliner – Blueberry Ice, Golden Moss, Funky Violet, Temptation, Fashionista – not vegan
  • Waterproof Volume Mascara – not vegan
  • X-Ceptional Wear Foundation – not vegan

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked GOSH if their mica is ethically sourced without the use of child labor, but they never responded to any of my emails or messages.

I hope this article helped you to understand GOSH’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

0 thoughts on “GOSH”

  1. Hey there! love you guys, love love GOSH. I was in my local Shoppers Drug Mart recently and their items were all on mass liquidation. I asked one of the workers about it and she told me they were discontinuing the line (!? – not just ‘no longer carrying it’ but she clarified for me that they had been told GOSH itself was shutting down the line). I found it a bit weird because I understood them to be a fairly large company (and Im amazed at their dedication to cruelty free). Do you know if this might be true ?

  2. Hello
    Is your company ‘s name Gosh , the same as gosh max or gosh beauty? All these names come under gosh company???
    Does gosh lady makeups contain animal products,if yes, what animal? Thanks

Leave a Comment

Your email address will not be published. Required fields are marked *