Real Techniques

Last Updated: January 17, 2022

How Ethical Is Real Techniques?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Real Techniques' ethics and initiatives.

Ethical Analysis

Is Real Techniques cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Real Techniques’ policies.
Real Techniques is cruelty-free. None of Real Techniques’ ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Real Techniques products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Real Techniques does not claim or market itself as a sustainable company.
Real Techinuqe’s products come in plastic packaging which they claim is recyclable. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Real Techniques

Real Techniques produces professional quality makeup brushes, makeup sponges, applicators, and accessories that are both stylish and functional.
COMPANY BASED IN: USA
PRODUCTS MADE IN: Asia
PRODUCTS: Makeup Brushes
CERTIFICATIONS: PETA-Certified

Real Techniques

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Real Techniques cruelty-free products at Ulta, Target, Boots, Walmart, and Amazon.

Real Techniques is Cruelty-Free

Real Techniques has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in any markets that may require animal testing.

By our standards, we would consider Real Techniques to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Real Techniques’ website about its animal testing policy:

Is Real Techniques Cruelty-Free?

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Real Techniques is 100% Vegan

Real Techniques has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“Thanks for your interest in Real Techniques! Our brushes are made with synthetic fibers, which are cruelty-free. Real Techniques as a whole is a vegan company.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some makeup brushes are made with goat, squirrel, pony, or other animal hair. However, unless it’s clearly labeled, it’s sometimes difficult to know if brushes are made with synthetic or animal fibers. So it’s best to ask the company and manufacturers.

Where are Real Technique’s products made?

Real Techniques states on its website,

“Real Techniques products are primarily made in Asia and we could not appreciate our partners more. Our manufacturers are held to the highest of standards of both ethics and quality and are submitted through a rigorous inspection and audit process before they can work as our partner. PPI Beauty and our suppliers follow all regulations and adhere to all local laws of every country we currently do business.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.


I hope this article helped you to understand Real Technique’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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