Last Updated: January 7, 2022

How Ethical Is Wunder2?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Wunder2’s ethics and initiatives.

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Ethical Analysis

Is Wunder2 cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Wunder2’s policies.
Wunder2 is cruelty-free. None of Wunder2’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Wunder2’s products are vegan, but they have some vegan options.
Wunder2 does not claim or market itself as a sustainable company.
Wunder2 claims their mica is ethically sourced without child labor.
Wunder2 products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Wunder2

Wunder2, the makers of WunderBrow, offers long-lasting, waterproof, smudge-proof, and high-performance products to take the worry out of makeup.
CERTIFICATIONS: Leaping Bunny, Cruelty Free International


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Wunder cruelty-free products at Ulta and on Amazon.

Wunder2 is Cruelty-Free

Wunder2 has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Wunder2 to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Wunder2’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Wunder2 and WunderBrow has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Wunder2 is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Wunder2 and WunderBrow, not all of their products are vegan. But they have some products that are suitable for vegans.

The following is a screenshot of what’s currently stated on Wunder2’s website about its vegan claims:

How to know which of Wunder2 products are vegan?

All of Wunder2’s vegan products are clearly marked on their website. See below for an example.

Wunder2 Vegan Product List

As of 2021, I will no longer be regularly updating this list of Wunder2 vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

The following Wunder2 products are suitable for vegans and do not contain any animal-derived ingredients or by-products.

Not Vegan – Wunder2

The below Wunder2 products are not suitable for vegans as they contain animal-derived ingredients.

  • Fiber Filler (contains Hydrolyzed Keratin) – not vegan
  • Glitter Gelly – not vegan
  • Prime & Behold – not vegan
  • Pure Pigments (contains carmine) – not vegan
  • Super Stay Stick Eyeshadow (contains silk powder) – not vegan
  • Super Stay Liners – Essential Navy, Glitter Aubergine, Glitter Pink (contains carmine) – not vegan
  • Super Stay Liquid Eyeliner (contains carmine) – not vegan
  • WunderExtensions Volumizing (contains beeswax) – not vegan
  • WunderKiss Essential Lip Scrub (contains beeswax) – not vegan
  • WunderKiss Lip Plumping Gloss (contains Chondroitin and C10-30 Cholesterol/Lanosterol Esters) – not vegan
  • WunderKiss Professional Lip Plumping Gloss (contains Chondroitin and C10-30 Cholesterol/Lanosterol Esters) – not vegan

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Wunder2’s products made?

I asked Wunder2 where their products are manufactured and they told me:

“We produce our products in a couple of different locations. The US and Italy are among them. Was there a particular product you are inquiring about?”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Wunder2 if their mica is ethically sourced without the use of child labor and they responded by stating,

Thanks for your inquiry, we are indeed very proud of our cruelty free certification, and our commitment to responsible production extends to our ingredients. Our suppliers source their mica through many means, but all of our suppliers warrant to us that they only obtain this mineral using ethically sourced manners, and all of our suppliers either directly subscribe to or follow in practice the Responsible Mica Initiative. While we do not undertake regular audits, we do engage them regularly to ensure that they don’t stray from this policy.

I hope this article helped you to understand Wunder2’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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