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Ellis Brooklyn is Cruelty-Free
Ellis Brooklyn has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
By our standards, we would consider Ellis Brooklyn to be Cruelty-Free.
What About China’s Animal Testing Laws?
Ellis Brooklyn has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.
“We do not sell directly to China but because we are cruelty-free.”
As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.
Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.
Also, note that Cruelty-Free and Vegan don’t always mean the same thing.
Ellis Brooklyn is Not 100% Vegan
‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.
In the case of Ellis Brooklyn, not all of their products are vegan. But they have some products that are suitable for vegans.
How to know which of Ellis Brooklyn products are vegan?
All of Ellis Brooklyn’s vegan products are clearly marked on their website.
In addition, the following is a snippet of the email response I received from Ellis Brooklyn when I asked if all of their products are vegan:
“All our eau de parfums are vegan. Our body milks and candles contain a small % of beeswax, but is otherwise vegan.”
Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.
There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.
So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.
Where are Ellis Brooklyn’s products made?
I asked Ellis Brooklyn where their products are manufactured and they told me:
“All our products are made in the USA.
I hope this article helped you to understand Ellis Brooklyn’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!