Last Updated: February 1, 2022

How Ethical Is Innersense?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Innersense's ethics and initiatives.

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Ethical Analysis

Is Innersense Organic Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Innersense’s policies.
Innersense is cruelty-free. None of Innersense’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Innersense’s products are vegan but they have some vegan options.
Innersense is a certified B Corporation. Their formulations are created through green, conscious chemistry and they claim, “a deep respect with the environment inspires us to seek ethical, transparent suppliers whose farming techniques preserve the environment. “

Additionally, Innsense’s packaging is made with PCR and they also pledge to collect 150% of their annual plastic output with Plastic Bank to become “plastic proactive”.
Over 80% of Innersense’s packaging is made with post-consumer recycled plastic which is also recyclable. And they claim to be working on transitioning the remaining 20% to more sustainable materials in the near future.

Additionally, in 2020, Innersense announced their commitment to clean up the equivalent of the last 5 years of their plastic output with help from Plastic Bank.

They also pledge to collect 150% of their annual plastic output and become “plastic proactive”.

About Innersense

Innersense Organic Beauty offers award-winning organic hair, bath, organic shampoo + healthy hair products for all hair types.
CERTIFICATIONS: Leaping Bunny, Cruelty Free International


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Innersense cruelty-free products at Ulta, Safe & Chic, and Amazon.

Innersense is Cruelty-Free

Innersense has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Innersense to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Innersense’s website about its animal testing policy:

Is Innersense Cruelty-Free?

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Innersense is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Innersense, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Innersense products are vegan?

All of Innersense’s vegan products are clearly marked on their website.

The following is a screenshot of what’s currently stated on Innersense’s website about its vegan claims:

Is Innersense Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Innersense’s products made?

I asked Innersense where their products are manufactured and they told me:

“All of our products are manufactured in the United States.”

I hope this article helped you to understand Innersense’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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