Aleph Beauty

Last Updated: January 20, 2022

How Ethical Is Aleph Beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Aleph's ethics and initiatives.

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Ethical Analysis

Is Aleph Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Aleph Beauty’s policies.
Aleph Beauty is cruelty-free. None of Aleph Beauty’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of Aleph’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Aleph Beauty is a member of the Sustainable Business Network in New Zealand which focuses on water and the circular economy. Aleph also favors ingredients with eco-certification like Cosmos, Ecocert, RSPO certified palm oil, and organic ingredients where possible. Additionally, most of their products and raw materials are locally produced and sourced to minimize emissions.
Aleph Beauty claims their mica is ethically sourced without the use of child labor. See their ethical mica mining policy here.
Aleph’s core packaging is made from glass, which is reusable and recyclable and their lids are made from aluminum. Also, Aleph assures the small amount of plastic they use is recyclable like the cuffs on their serum/primer bottles.

In addition, all of their courier bags and courier labels are biodegradable and compostable.

About Aleph Beauty

Aleph Beauty is a multi-functional makeup brand, precisely created from powerful active, natural ingredients and consciously created in New Zealand.
PRODUCTS MADE IN: New Zealand, brushes made in Italy
PRODUCTS: Makeup, Makeup Brushes

Aleph Beauty

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Aleph is Cruelty-Free

Aleph Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Aleph to be Cruelty-Free.

“Aleph does not test on animals at any stage of the makeup formulation process.”

Cruelty-Free Policies

Note that there is no standard or legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Aleph is 100% Vegan

Aleph Beauty has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“The entire Aleph makeup range is vegan and cruelty-free, as is the packaging and our brush. We use vegetable ink and vegan glue in our packaging. Our brush is vegan and has been made to the highest quality and designed to last a very long time. So while our brush comprises synthetic fibres that are not able to be recycled in the current system, your Aleph brush is designed to outlast animal hair brushes removing the need to continually replace your brush.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, on Aleph Beauty’s website, it states:

“Mica is the shimmering mineral that gives our products glow and colour pigment. There is a substantial child-labour problem in the mica mining industry, and as such, we ensure all of the mica we use is child-labour free.”

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