Last Updated: February 1, 2022

How Ethical Is Vegamour?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Vegamour's ethics and initiatives.

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Ethical Analysis

Is Vegamour cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Vegamour’s policies.
Vegamour is cruelty-free. None of Vegamour’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Vegamour products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Vegamour’s ingredients are sustainably and ethically-sourced, like their marula oil which is fair-trade and provides 5,000 jobs to women in north Namibia each year. Vegamour is also funding a tree planting program in Northern Namibia to help grow mango trees in drought-stricken communities without access to fresh fruit. And their CBD is sourced from a family and woman-owned organic hemp farm in the US.
Vegamour’s products come in glass or plastic packaging. And they’re committed to reducing secondary packaging in order to cut down on waste. Also, orders are shipped in cardboard and recyclable materials.

About Vegamour

Get long lashes, bold brows, and full hair with Vegamour’s award-winning, vegan lash, and hair growth serums that are potent, toxic-free, and results guaranteed.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Vegamour cruelty-free products at, Sephora, and Amazon.

Vegamour is Cruelty-Free

Vegamour has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Vegamour to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Vegamour’s website about its animal testing policy:

Is Vegamour Cruelty-Free?

What About China’s Animal Testing Laws?

Vegamour has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Vegamour is 100% Vegan

Vegamour has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“Our products are always natural and vegan.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Vegamour’s products made?

I asked Vegamour where their products are manufactured and they told me:

“Europe and LA. Formulas are created in Europe, primarily Germany, and filled in Los Angeles.”

I hope this article helped you to understand Vegamour’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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