Last Updated: January 14, 2022

How Ethical Is Kitsch?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Kitsch's ethics and initiatives.

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Ethical Analysis

Is Kitsch cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Kitsch’s policies.
Kitsch is cruelty-free. None of Kitsch’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Kitsch’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Kitsch is working to offer more sustainable solutions. Currently, they offer a collection of “Consciously Created” products where the products and/or their packaging meet one of the four pillars: Recyclable, Made from Recycled Materials, Biodegradable, Reusable.
Some of Kitsch’s products or packaging are made with plastic materials. But Kitsch has a collection of “Consciously Created” products made with recycled, biodegradable, or plastic-free materials. In this product range, they offer shampoo and conditioner bars, hair ties made with recycled materials, and hair brushes made with corn starch fibers, recycled nylon, and natural rubber that is biodegradable.

About Kitsch

Evolving your everyday essentials, KITSCH is a US-designed brand worn & loved by your favorite celebrities.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Kitsch cruelty-free products at, Ulta, and Amazon.

Kitsch is Cruelty-Free

Kitsch has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Kitsch to be Cruelty-Free.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Kitsch is 100% Vegan

Kitsch has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“KITSCH is designed in and ships from Los Angeles, California, 100% vegan as well as cruelty-free!”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Kitsch’s products made?

When I asked Kitsch where their products are manufactured, they told me:

All of our items are designed and shipped from Los Angeles. However, our products themselves are manufactured overseas. We produce with the strictest of guidelines, perform routine audits, and have amazing relationships with our factories. We are a woman-owned and operated company proud to support many here in the USA.

I hope this article helped you to understand Kitsch’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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