Jolie Beauty

Last Updated: January 28, 2022

How Ethical Is Jolie Beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Jolie Beauty's ethics and initiatives.

Where to Shop /

Ethical Analysis

Is Jolie Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Jolie Beauty’s policies.
Jolie Beauty is cruelty-free. None of Jolie Beauty’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Jolie Beauty’s products are vegan but they have some vegan options.
Jolie Beauty does not claim or market itself as a sustainable company. They have a collection of biodegradable glitter but not all of their glitters are biodegradable.
Jolie Beauty claims their mica is ethically-sourced without the use of child labor. They also use synthetic mica that’s made in a lab and therefore no child labor is involved.
Jolie Beauty products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Jolie Beauty

Jolie Beauty is a color cosmetics brand, made by makeup artists. From pigmented eyeshadow palettes to unstoppable matte lipsticks, Jolie Beauty offers unique products & packaging combined with luxury makeup formulas.
PRODUCTS MADE IN: some in the UK
PRODUCTS: Makeup, Makeup Brushes, Lashes, Skincare

Jolie Beauty

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Jolie Beauty is Cruelty-Free

Jolie Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Jolie Beauty to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Jolie Beauty’s website about its animal testing policy:

Is Jolie Beauty Cruelty-Free?

What About China’s Animal Testing Laws?

Jolie Beauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“No, we do not sell into China, and will never sell in China unless their animal testing policy changes.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Jolie Beauty is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Jolie Beauty, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Jolie Beauty products are vegan?

All of Jolie Beauty’s vegan products are clearly marked on their website.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Jolie Beauty’s products made?

I asked Jolie Beauty where their products are manufactured and they told me:

“We are are based in Birmingham, UK. But only a handful of our products are made here.
We have our products manufactured in different places. Do you have a specific product you would like to know about?”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Jolie Beauty if their mica is ethically sourced without the use of child labor and they responded by stating,

“We can confirm all our natural mica is sourced from ethical sources, we use the RMI as our guide. Our manufacturer has to routinely declare the sources to us.

We also use a synthetically created mica in many of our products, where we can.”

I hope this article helped you to understand Jolie Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

Leave a Comment

Your email address will not be published. Required fields are marked *