Everyday Minerals

Last Updated: January 18, 2022

How Ethical Is Everyday Minerals?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Everyday Minerals' ethics and initiatives.

Ethical Analysis

Is Everyday Minerals cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Everyday Minerals’ policies.
Everyday Minerals is cruelty-free. None of Everyday Minerals’ ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Everyday Minerals products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Everyday Minerals is committed to sourcing natural ingredients from local farms. And they outreach to Kiva.org to provide seeding funds to women around the globe.

Additionally, Everyday Minerals also offers a recycling program where you send them 8 large empty jars and receive a blush for free.
Everyday Minerals claims their mica is sourced from the US and the EU but did not specify if it was ethically sourced.
Everyday Minerals products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in its product packaging.

About Everyday Minerals

Handmade in Austin, Texas, Everyday Minerals is a mineral makeup brand.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Makeup, Makeup Brushes
CERTIFICATIONS: PETA-Certified

Everyday Minerals

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Everyday Minerals cruelty-free products on Amazon.

Everyday Minerals is Cruelty-Free

Everyday Minerals has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Everyday Minerals to be Cruelty-Free.

What About China’s Animal Testing Laws?

Everyday Minerals has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We don’t sell to mainland China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Everyday Minerals is 100% Vegan

Everyday Minerals has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from Everyday Minerals when I asked if all of their products are vegan:

“Our products are vegan based, free of carmine, nuts, lake dyes, fragrance, bismuth oxychloride and parabens.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Everyday Minerals’ products made?

I asked Everyday Minerals where their products are manufactured and they told me:

“We manufacture our products in the USA”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Everyday Minerals if their mica is ethically sourced without the use of child labor and they responded by stating,

“We source our micas from the US and the EU.”

Everyday Minerals did not specifically address how they audit or trace to ensure no child labor was involved in mining their mica.


I hope this article helped you to understand Everyday Minerals’ cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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