Be Free

Last Updated: January 17, 2022

How Ethical Is Be Free?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Be Free's ethics and initiatives.

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Ethical Analysis

Is Be Free cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Be Free’s policies.
Be Free is cruelty-free. None of Be Free‘s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Be Free products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Be Free claims they try to be “eco-friendly” in everything they do. Currently, their bottles are recyclable and all their shipping materials are recyclable, “sustainable,” and made from recycled materials whenever possible.

Other than that, I couldn’t find any of their other eco-friendly intiatives or practices.
Be Free products come in plastic packaging which they claim are recyclable. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Be Free

Danielle Fishel created Be Free because she craved a go-to hair care company for those who are no longer willing to absorb harsh chemicals but who also want to Be Free to look and feel their best.

Be Free

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Be Free is Cruelty-Free

Be Free has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards,, we would consider Be Free to be Cruelty-Free.

No animals were harmed to make our products. Real beauty is 100% Guilt and Cruelty-Free.”

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Be Free is 100% Vegan

Be Free has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“Yes, our products are vegan : )”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Be Free’s products made?

I asked Be Free where their products are manufactured and they told me:

“All our hair care products are made in USA.”

I hope this article helped you to understand Be Free’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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