Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!💄🐰 They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free ᴀɴᴅ vegan on the go! ✌🏻
Jordana Cosmetics 𝓋𝑒𝑔𝒶𝓃 Product List (2019)
♥ Black Pearl Metallic Matte Liquid Lip Color
♥ Brow Powder Duo
♥ Cat Eye Liner
♥ Color Tint Blush
♥ Color Xtend Eyeliner
♥ Cosmic Glow Holographic Lip Gloss
♥ Creamy Liquid Foundation
♥ Creamy Liquid Foundation With Pump
♥ Eye Primer / Base
♥ Fabubrow Eyebrow Pencil
♥ Fabubrow Shape & Set Gel
♥ Fabuliner Bold Felt-Tip Liquid Eyeliner
♥ Fabuliner Liquid Eyeliner
♥ Fineliner Felt-Tip Liquid Liner
♥ Forever Flawless Pressed Powder
♥ Glow N’ Go Creamy Strobing Stick
♥ Instant Glow Liquid Highlighter
♥ Powder Bronzer
♥ Prime No-Pores Pore Refining Face Primer
♥ Quickbrow Micro Eyebrow Pencil
♥ Sculpt N’ Go Creamy Contour Stick
♥ Sweet Cream Matte Liquid Lip Color
♥ Take Cover Full Coverage Concealer
♥ Triple Play All Over Color
📸 via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! 😒 This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law 💔 I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China 😑


What The F... @wetnwildbeauty?! 😒...

BARBIE PINK 💗 always cruelty-free + vegan 💅🏻@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK 💗 always cruelty-free...

Happens more often than I’d like to admit 🤭.... // 📸 via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do 🙌🏻 #friyay #longweekendplans // 📸 via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! 🐰🌍💕// 📸 via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐢
Shell phones. 🤭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐢 made by @naturally.jo! 😍👏🏻✨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... 🌴🙄

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans 🙌🏻✨ // 📸 via @mate_the_label

The best feeling is changing...

Every time. 😂 #relatable
// 📸 via @sassyspudshop

Every time. 😂 #relatable //...

Is Makeup Revolution Cruelty-Free/Vegan?

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Is Makeup Revolution cruelty-free?

Makeup Revolution is a UK-based affordable makeup brand. Makeup Revolution is sold at Superdrug and Ulta.

Is Makeup Revolution Cruelty-Free?

Makeup Revolution is cruelty-free with some vegan options.

They have confirmed to me that:

  • Makeup Revolution does not test their products or ingredients on animals;
  • Makeup Revolution does not hire third parties to test their products or ingredients on their behalf;
  • Makeup Revolution’s raw material suppliers also do not test on animals and they receive an animal declaration form every year from them stating that no products or raw materials used in their products have been tested on animals;
  • and Makeup Revolution does not sell their products in-stores in Mainland China.

Although not all of Makeup Revolution products are considered vegan as some contain beeswax and carmine, they do indicate and label which of their products are vegan in the product description on their website. They also recently added a vegan section on their website which you can view here! or use the list below.

Makeup Revolution Vegan Product List (2019)

Vegan Foundation – Makeup Revolution

Vegan Concealer – Makeup Revolution

Vegan Face Powder – Makeup Revolution

Vegan Bronzer – Makeup Revolution

Vegan Contouring – Makeup Revolution

Vegan Highlighters – Makeup Revolution

Vegan Blush – Makeup Revolution

Vegan Colour Correcting – Makeup Revolution

Vegan Makeup Primer – Makeup Revolution

Vegan Face Palettes – Makeup Revolution

Vegan Brow – Makeup Revolution

Vegan Eyeliner – Makeup Revolution

Vegan Eyeshadow – Makeup Revolution

Vegan Eyeshadow Palettes – Makeup Revolution

Vegan Lips – Makeup Revolution

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  • TD
    January 25, 2019

    Where are these cosmetics made? It is good not to test on animals, but what standards are followed to ensure constant production quality for both raw materials and final products
    Thank you

  • Rachel
    January 12, 2019

    So not all of the products are vegan,but are all of the products on the site cruelty free?

    • Vicky Ly
      January 14, 2019

      Not all of Makeup Revolution products are vegan but I have listed which ones are vegan in this post. They also have a section on their website that ONLY showcases their vegan products, which you can find here >> https://www.revolutionbeauty.com/us/Full-Product-Range/c-61.aspx?AttributeValueIDs=54&InStockOnly=true

      You can also use the filter option on their website, located on the left side, click on the “Vegan” box. When you do this, it will show all their vegan products. If you’re also shopping on their website, under each product description.. they will state if it’s vegan or not.

      So, not everything on their website is vegan but they have made it super easy to figure out which ones are vegan.

      Hope that helps to answer your question!

  • Kristine
    January 3, 2019

    But how about products that are produced in China?
    (I’m starting to learn about cruelty-free brands and what that incorporates now)

    Wouldn’t PRC (a.k.a. China) require products produced there to fall under their laws and have animal tested products?

    I just received a Christmas gift – Makeup Revolution London eye shadows (Redemption palette iconic 3) and it states on the packaging, it’s made in PRC.

    • Vicky Ly
      January 4, 2019

      Hi Kristine,
      Cosmetics MADE in China are not legally required to be tested on animals, it’s only an issue when cosmetics are SOLD in China.

      So Makeup Revolution or any other cosmetic brand can produce or make their products in China and remain to be cruelty-free, just as long as they’re NOT selling their products in-stores in Mainland China. And I have confirmed that is the case with Makeup Revolution; none of their products are sold in-stores in Mainland China.

      I have a detailed post explaining this, if you wish to learn more >> https://ethicalelephant.com/china-animal-testing-laws-cosmetics-made-china-vs-sold-china/

  • Laura
    November 23, 2018

    Great company; I just got their Fast Base Concealer at Ulta and it’s a good product; so glad it’s vegan and cruelty free, otherwise no way I’d buy it. I plan to buy only their vegan products from now on as long as they turn out to be good too. The prices are great.

  • Azmi
    October 14, 2018

    I would like to know is make up revolution eyeshadow palette of 32 colors is vegan

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Drunk Elephant Vegan Product List (2019)
Is Makeup Revolution Cruelty-Free/Vegan?