Makeup Revolution

Last Updated: June 9, 2021

Is Makeup Revolution Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Makeup Revolution’s ethics and initiatives.

Ethical Analysis

Is Makeup Revolution cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Makeup Revolution’s policies.
Makeup Revolution is cruelty-free. None of Makeup Revolution’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Makeup Revolution’s products are vegan, but they have some vegan options.
Makeup Revolution does not claim or market itself as a sustainable company.
Makeup Revolution uses synthetic mica that’s made in a lab and therefore no child labor is involved. And if synthetic mica is not possible, Makeup Revolution claims their natural mica is ethically sourced.
Makeup Revolution products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Makeup Revolution

Makeup Revolution offers award-winning makeup, skincare, and haircare. Made affordable.
COMPANY BASED IN: UK
PRODUCTS MADE IN: China, UK
PRODUCTS: Makeup, Makeup Brushes, Skincare, Bath & Body Care, Hair Care, Nails
CERTIFICATIONS: N/A

Makeup Revolution

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Makeup Revolution cruelty-free products at revolutionbeauty.com, Ulta, Target, ASOS, Beauty Bay, Shoppers Drug Mart, and on Amazon.

Makeup Revolution is Cruelty-Free

Makeup Revolution has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Makeup Revolution to be Cruelty-Free.

Below is what’s currently stated on Makeup Revolution’s website:

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.

But Makeup Revolution has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“we do not currently have any stores in China which currently stocks our products.”

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Makeup Revolution is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Makeup Revolution, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Makeup Revolution products are vegan?

All of Makeup Revolution’s vegan products are clearly marked on their website and you can view a full list of their vegan products on their website.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Makeup Revolution’s products made?

“Most of our makeup is produced in China, our skincare is produced in the UK.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Makeup Revolution if their mica is ethically sourced without the use of child labor and they responded by stating,

“We avoid using natural mica wherever possible in all of our products. When it is technically not possible to use synthetic mica, our suppliers are required to provide satisfactory documentation to demonstrate the mica used has been obtained from an ethical source.”


I hope this article helped you to understand Makeup Revolution’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

0 thoughts on “Makeup Revolution”

  1. Not clear on why they are Peta approved if some of their line is not vegan, which means they have animal ingredients in some of their products.

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