Balance Me

Last Updated: January 17, 2022

How Ethical Is Balance Me?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Balance Me's ethics and initiatives.

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Ethical Analysis

Is Balance Me cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Balance Me’s policies.
Balance Me is cruelty-free. None of Balance Me’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Balance Me’s products are vegan but they have some vegan options.
Balance Me claims to use sustainable, renewable ingredients, and their products feature the percentage of natural ingredients on the label.

In addition, Balance Me states they choose fully recyclable, sustainable local materials and suppliers. And their product packaging is made from glass or post-consumer recycled plastic.
Balance Me has been non-responsive when I asked if their mica is ethically-sourced without the use of child labor.
Balance Me’s product packaging is made from either glass or a minimum of 50% post-consumer recycled plastic. Their cartons are made from FSC-Certified cards. And they use biodegradable packing chips.

About Balance Me

Balance Me is a natural and science-led British skincare brand with sophisticated, results-focused formulations to bring skin back into balance.
COMPANY BASED IN: UK
PRODUCTS MADE IN: UK
PRODUCTS: Skincare, Bath & Body Care
CERTIFICATIONS: N/A

Balance Me

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Balance Me cruelty-free products at balanaceme.com and Amazon.

Balance Me is Cruelty-Free

Balance Me has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Balance Me to be Cruelty-Free.

Below is what’s currently stated on Balance Me’s website about its animal testing policy:

Is Balance Me Cruelty-Free?

What About China’s Animal Testing Laws?

Balance Me has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Balance Me is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Balance Me, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Balance Me products are vegan?

All of Balance Me’s vegan products are clearly marked on their website.

The following is what’s currently stated on Balance Me’s website about its vegan product offering:

Is Balance Me Vegan?

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Balance Me products made?

Q: Where are Balance Me products made?
A: Our products are manufactured in the UK.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Balance Me if their mica is ethically sourced without the use of child labor, but they never responded to any of my emails or messages.


I hope this article helped you to understand Balance Me’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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