Last Updated: April 26, 2023

How Ethical Is Eylure?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Eylure's ethics and initiatives.

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Ethical Analysis

Is Eylure cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Eylure’s policies.
Eylure is cruelty-free. None of Eylure’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Eylure’s products are vegan but they have some vegan options.
Eylure does not claim or market itself as a sustainable company.
Eylure claims they do use mica but could not comment on where their mica is sourced from and how they audit or trace to ensure no child labor was involved in mining their mica. See Eylure’s response to their ethical mica mining policy here.
Eylure products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Eylure

Eylure is the leading lash brand in the UK for over 70 years with its collection of false eyelashes.
PRODUCTS MADE IN: China, Indonesia


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You can find Eylure cruelty-free products at Ulta, Target, Walmart, Boots, Superdrug, and on Amazon.

Eylure is Cruelty-Free

Eylure has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Eylure to be Cruelty-Free.

What About China’s Animal Testing Laws?

Eylure has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Eylure is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Eylure, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Eylure products are vegan?

When I asked Eylure if all of their products are vegan, they told me all their lashes are vegan but other items may not be vegan.

“All our lashes are vegan friendly, for the rest of our products some are vegan and some are not. If you have a specific product I can query with our technical team and find out for you.”

Since Eylure doesn’t clearly mark which of their items are vegan on their website, it’s best to ask the company directly.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Eylure’s products made?

Eylure told me their lashes are made in China and Indonesia.

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Eylure if any of their products contain mica and, if so, if they’re ethically sourced without the use of child labor and they responded by stating,

“Yes, our products contains Mica. Unfortunately, we do not have the data requested.”

Eylure claims they do use mica but could not comment on where their mica is sourced from and how they audit or trace to ensure no child labor was involved in mining their mica.

I hope this article helped you to understand Eylure’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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