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@nclabeauty now has vegan lip scrubs + lip balms!! πŸ’‹βœ¨ π™Žπ™π™‚π˜Όπ™ π™Žπ™π™‚π˜Όπ™ is a 100% natural, vegan lip scrub formulated with organic beet sugar and agave nectar to gently exfoliate and cleanse your lips. It also contains Vitamin C and E to help hydrate and brighten lips! 😘

π˜½π˜Όπ™‡π™ˆ π˜½π˜Όπ˜½π™€ is a 100% natural, vegan lip balm formulated with shea butter, cocoa butter, avocado butter, and coconut oil. I'm obsessed with this lip balm! It smells like watermelon candy πŸ‰ and keeps my lips hydrated and smooth without leaving a waxy residue behind! πŸ’•

NCLA has so many colorful flavors of Sugar Sugar and Balm Babe including:
πŸͺ Almond Cookie
πŸͺ Horchata
πŸͺ Red Velvet
πŸͺ Watermelon
πŸͺ Pink Champagne
πŸͺ Lavender
πŸͺ Matcha Tea
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NCLA is a cruelty-free and 100% vegan beauty brand ✌🏻🌸
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#ncla #nclabeauty #balmbabe #sugarsugar #veganlipbalm #veganlipscrub #gifted

@nclabeauty now has vegan lip...

Right?! πŸ˜’βœ¨ (via @hummusmem3s)

Right?! πŸ˜’βœ¨ (via @hummusmem3s)

Choosing cruelty-free DOES matter to the hundreds of thousands of animals that are routinely blinded, poisoned, and killed each year for cosmetic testing πŸ’‰πŸ€πŸ‡ Vote with your consumer dollars and help put an end to these inhumane, outdated, and unnecessary tests by choosing to only buy cruelty-free cosmetics and products 🐰🌿✨
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Thank you to all the amazing and incredible cruelty-free companies for committing to never test their finished products, ingredients, or formulations on animals, anywhere in the world πŸ™πŸ»πŸ’–βœ¨ Together, we CAN make a difference! ✊🏻
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(πŸ“Έ via @still___london)

Choosing cruelty-free DOES matter to...

What are some of your fave cruelty-free + vegan skincare brands? 🐰🌿✨ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! πŸ’– (πŸ“Έ via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! πŸ’žπŸŒΏβœ¨ (via @inthesoulshine)

The best things in life...

Weekend mood πŸ’žβœ¨
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Weekend mood πŸ’žβœ¨ . ....

πŸ†• VEGANCUTS FALL MAKEUP BOX IS HERE! πŸ‚πŸ’›πŸ“¦ If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! πŸ’„ (Get $5 OFF with coupon code: ETHICALELEPHANT)
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Here's a peek inside this season's box:
πŸ’‹ Powder Contour Kit from @aestheticacosmetics
πŸ’‹ Cherry Matte Setting Spray from @pacificabeauty
πŸ’‹ Eyeshadow in the color Garden Rose from @rmsbeauty
πŸ’‹ Makeup blending brush from @labeautesoi
πŸ’‹ Eyeliner pencil in the shade: Bright Eyes from @100percentpure
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The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! ✨ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. 🦁🌿
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Have you tried any of these vegan goodies before? 🧑 I’m obsessed with the cherry setting spray, it smells sooo good!! πŸ’
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#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate

πŸ†• VEGANCUTS FALL MAKEUP BOX...

πŸ”₯ BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! 🐘
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What’s the current situation with Drunk Elephant’s cruelty-free status?πŸ‘‡πŸ»
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Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
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Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
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So.. will Drunk Elephant remain Cruelty-Free?
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YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! βœ¨πŸ™ŒπŸ»βœ¨Swipe πŸ‘ˆπŸ» to read their response when asked about their cruelty-free standing after the announcement.
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TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but they’ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
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#crueltyfree #crueltyfreenews #drunkelephant #shiseido

πŸ”₯ BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! 🐰✌🏻🌿

All good things are wild...

How often do u do your nails?πŸ’…πŸ» I like to do mine 2-3 times a week. ✨ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! πŸƒ

These are some of my cruelty-free and vegan manicure essentials:
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🌿 Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
🌿 Nail cuticle oil - β€˜So Rich,  Love Potion’ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
🌿 Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat I’ve ever used!
🌿 Clear Top Coat by @lovemissfrankie, love this because it’s got a nice, wide-tapered brush which makes application quick and easy!
🌿 Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
🌿 And the color (swipe πŸ‘ˆπŸ») I have on today is from @siennabyronbayβ€˜s latest collection, the color is called Serenity ✨
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#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

Is Rimmel Cruelty-Free in 2019? | Does Rimmel Test on Animals?

This post may contain affiliate links.
Is Rimmel Cruelty-Free?
Is Rimmel Cruelty-Free?

Rimmel is a British cosmetics brand, most known for their affordable range of mascaras, but we wanted to know is Rimmel cruelty-free in 2019?

Is Rimmel Cruelty-Free?

Rimmel is not cruelty-free in 2019; Rimmel products are sold in mainland China and are required by law to be tested on animals in 2019.

It should also be noted that Rimmel is owned by Coty, a parent corporation that does test on animals when required by law in 2019.

Rimmel Animal Testing Policy (2019)

As noted, Rimmel is owned by Coty, a parent corporation that owns several subsidiary brands (like Bourjois, Max Factor, Wella, Lancaster, OPI) that are sold in-stores in mainland China and are required by law to test on animals.

On Rimmel’s website, it appears they have the same animal testing policy as Coty which states,”At Coty, we do not test our products on animals and are committed to ending animal testing across our industry… Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements.”

Below is a screenshot of what is currently stated on Rimmel’s website:

Rimmel Animal Testing Policy in 2019
Rimmel Animal Testing Policy in 2019

Then they go on to state that they continue to be involved in a dialogue with the Chinese authorities to find alternatives to their use of animal testing. This implies that Coty (and Rimmel) have some sort of stake in China’s profitable and growing consumer market in order for them to be in a dialogue or have any influence to China’s animal testing laws.

Rimmel Sold in China?

In 2015, I received confirmation that Rimmel products are indeed sold in China and are required by law to test on animals.

Chinese consumers have made it clear they want Rimmel London. It would not be right to deprive them of the products they want to use and enjoy.Β Our industry continues to work together in encouraging the Chinese authorities to accept more modernized non-animal safety testing methods.

I also noticed since the original publication of this article in 2015, Coty has changed the wording of their animal testing policy and has removed the following from their statement:

“We do not perform, nor do we ever commission any third parties on our behalf to perform, testing of our products or ingredients on animals. The only exceptions are the very few countries where, by law, the regulatory authorities require us to submit our products or ingredients to them for testing on animals as a mandatory part of their regulatory protocols in compliance with their local regulations”

Below is a screenshot taken from Rimmel’s website back in 2015:

Rimmel Animal Testing Policy in 2015.
Rimmel Animal Testing Policy in 2015.

Although the wording is different, Coty’s animal testing policy remains the same: Coty continues to sell some of their brand’s products in China where animal testing is required for all imported cosmetics. Although Coty may not be conducting these animal tests themselves, but they are knowingly allowing the Chinese authorities to test their products on animals before they’re allowed to sell in their country.

Verdict: Rimmel is NOT Cruelty-Free

Unfortunately, because of Rimmel and Coty’s decision to sell their products in China, they must consent and pay the Chinese government to test their products on animals and therefore we would not consider them to be cruelty-free.

Coty recently had one of their subsidiary brands, CoverGirl become Leaping Bunny certified cruelty-free and state on their website, “We are going to explore certifying other brands, and we are committed to at least one additional Coty brand becoming Leaping Bunny certified by 2020.” I hope Rimmel is next on the list!

Cruelty-Free Alternatives:

Looking for cruelty-free alternatives to Rimmel? We recommend the following cruelty-free drugstore makeup brands:

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22 Comments
  • Natalie J
    January 18, 2019

    I am shocked and disturbed as i have been using and promoting rimmel as cruelty free for years and now this!
    Sickening!
    Boycott

  • Natalie
    January 18, 2019

    I am shocked and disturbed as i have been using and promoting rimmel as cruelty free for years and now this!
    Sickening!
    Boycott

  • Gena Froggatt
    October 30, 2018

    I’m really annoyed because I read Rimmel’s blurb and they seemed really against animal testing and so I bought a few bottles of their Rita Ora nail polish.
    To find out now that they’re β€˜such a kind, caring company’ who don’t feel it’s fair to deprive the Chinese of their products, I am livid!
    If Rimmel wish to sell to China, let their people buy it online directly from the UK so it doesn’t actually distribute from China and skirts around their draconian animal testing laws.
    I get especially irked at Youtubers buying makeup from the Wish app. They evidently don’t realise that EVERY one of the items of makeup or skin care will have tortured animals before going to market.
    There needs to be a blanket of publicity regarding Chinese cosmetics/ copies of good brands

    • Carla Norris
      November 1, 2018

      Well, Rimmel is going to be deprived of my business, cold-hearted wench that I am.
      I was contemplating a purchase from Rimmel, but it is SO not happening now.
      Back to Jane Iredale, Milani/Jordana, and Stila!

    • Sue Ferguson
      December 31, 2018

      Hate animal testing

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Is Rimmel Cruelty-Free in 2019? | Does Rimmel Test on Animals?