Is Rimmel Cruelty-Free? | Does Rimmel Test on Animals?

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Is Rimmel Cruelty-Free?
Is Rimmel Cruelty-Free?

Rimmel is a British cosmetics brand, most known for their affordable range of mascaras, but we wanted to know is Rimmel cruelty-free?

Is Rimmel Cruelty-Free?

Rimmel is not cruelty-free; Rimmel products are sold in mainland China and are required by law to be tested on animals.

It should also be noted that Rimmel is owned by Coty, a parent corporation that does test on animals when required by law.

Rimmel Animal Testing Policy

As noted, Rimmel is owned by Coty, a parent corporation that owns several subsidiary brands (like Bourjois, Max Factor, Wella, Lancaster, OPI) that are sold in-stores in mainland China and are required by law to test on animals.

On Rimmel’s website, it appears they have the same animal testing policy as Coty which states,”At Coty, we do not test our products on animals and are committed to ending animal testing across our industry… Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements.”

Below is a screenshot of what is currently stated on Rimmel’s website:

Rimmel Animal Testing Policy in 2019
Rimmel Animal Testing Policy

Then they go on to state that they continue to be involved in a dialogue with the Chinese authorities to find alternatives to their use of animal testing. This implies that Coty (and Rimmel) have some sort of stake in China’s profitable and growing consumer market in order for them to be in a dialogue or have any influence to China’s animal testing laws.

Rimmel Sold in China?

In 2015, I received confirmation that Rimmel products are indeed sold in China and are required by law to test on animals.

Chinese consumers have made it clear they want Rimmel London. It would not be right to deprive them of the products they want to use and enjoy. Our industry continues to work together in encouraging the Chinese authorities to accept more modernized non-animal safety testing methods.

I also noticed since the original publication of this article in 2015, Coty has changed the wording of their animal testing policy and has removed the following from their statement:

“We do not perform, nor do we ever commission any third parties on our behalf to perform, testing of our products or ingredients on animals. The only exceptions are the very few countries where, by law, the regulatory authorities require us to submit our products or ingredients to them for testing on animals as a mandatory part of their regulatory protocols in compliance with their local regulations”

Below is a screenshot taken from Rimmel’s website back in 2015:

Rimmel Animal Testing Policy in 2015.
Rimmel Animal Testing Policy in 2015.

Although the wording is different, Coty’s animal testing policy remains the same: Coty continues to sell some of their brand’s products in China where animal testing is required for all imported cosmetics. Although Coty may not be conducting these animal tests themselves, but they are knowingly allowing the Chinese authorities to test their products on animals before they’re allowed to sell in their country.

Verdict: Rimmel is NOT Cruelty-Free

Unfortunately, because of Rimmel and Coty’s decision to sell their products in China, they must consent and pay the Chinese government to test their products on animals and therefore we would not consider them to be cruelty-free.

Coty recently had one of their subsidiary brands, CoverGirl become Leaping Bunny certified cruelty-free and state on their website, “We are going to explore certifying other brands, and we are committed to at least one additional Coty brand becoming Leaping Bunny certified by 2020.” I hope Rimmel is next on the list!

Cruelty-Free Alternatives:

Looking for cruelty-free alternatives to Rimmel? We recommend the following cruelty-free drugstore makeup brands:

What do you think?

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  • Natalie J
    January 18, 2019

    I am shocked and disturbed as i have been using and promoting rimmel as cruelty free for years and now this!

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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