Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

bunnies are for cuddling, not for testing 💉🚫🐇 #endanimaltesting (via @veryfatrabbit)

bunnies are for cuddling, not...

My FAVE natural + cruelty-free skincare product of the month is hands-down this @juicebeauty #StemCellular Vinifera Replenishing Oil 🌿 It's an ahhhmazing multi-tasker -- I use it as BOTH a daytime primer and also at night for extra hydration, which is much-needed during the cold winter season 🍇
'Juice Beauty's STEM CELLULAR™ Vinifera Replenishing Oil is ideal for normal to dry complexions and especially beneficial for skin showing the signs of aging including fine lines and wrinkles.'
This product is cruelty-free, vegan, and formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances.
#juicebeauty #farmtobeauty #gifted

My FAVE natural + cruelty-free...

Is Rimmel Cruelty-Free in 2019? | Does Rimmel Test on Animals?

This post may contain affiliate links.
Is Rimmel Cruelty-Free?
Is Rimmel Cruelty-Free?

Rimmel is a British cosmetics brand, most known for their affordable range of mascaras, but we wanted to know is Rimmel cruelty-free in 2019?

Is Rimmel Cruelty-Free?

Rimmel is not cruelty-free in 2019; Rimmel products are sold in mainland China and are required by law to be tested on animals in 2019.

It should also be noted that Rimmel is owned by Coty, a parent corporation that does test on animals when required by law in 2019.

Rimmel Animal Testing Policy (2019)

As noted, Rimmel is owned by Coty, a parent corporation that owns several subsidiary brands (like Bourjois, Max Factor, Wella, Lancaster, OPI) that are sold in-stores in mainland China and are required by law to test on animals.

On Rimmel’s website, it appears they have the same animal testing policy as Coty which states,”At Coty, we do not test our products on animals and are committed to ending animal testing across our industry… Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements.”

Below is a screenshot of what is currently stated on Rimmel’s website:

Rimmel Animal Testing Policy in 2019
Rimmel Animal Testing Policy in 2019

Then they go on to state that they continue to be involved in a dialogue with the Chinese authorities to find alternatives to their use of animal testing. This implies that Coty (and Rimmel) have some sort of stake in China’s profitable and growing consumer market in order for them to be in a dialogue or have any influence to China’s animal testing laws.

Rimmel Sold in China?

In 2015, I received confirmation that Rimmel products are indeed sold in China and are required by law to test on animals.

Chinese consumers have made it clear they want Rimmel London. It would not be right to deprive them of the products they want to use and enjoy. Our industry continues to work together in encouraging the Chinese authorities to accept more modernized non-animal safety testing methods.

I also noticed since the original publication of this article in 2015, Coty has changed the wording of their animal testing policy and has removed the following from their statement:

“We do not perform, nor do we ever commission any third parties on our behalf to perform, testing of our products or ingredients on animals. The only exceptions are the very few countries where, by law, the regulatory authorities require us to submit our products or ingredients to them for testing on animals as a mandatory part of their regulatory protocols in compliance with their local regulations”

Below is a screenshot taken from Rimmel’s website back in 2015:

Rimmel Animal Testing Policy in 2015.
Rimmel Animal Testing Policy in 2015.

Although the wording is different, Coty’s animal testing policy remains the same: Coty continues to sell some of their brand’s products in China where animal testing is required for all imported cosmetics. Although Coty may not be conducting these animal tests themselves, but they are knowingly allowing the Chinese authorities to test their products on animals before they’re allowed to sell in their country.

Verdict: Rimmel is NOT Cruelty-Free

Unfortunately, because of Rimmel and Coty’s decision to sell their products in China, they must consent and pay the Chinese government to test their products on animals and therefore we would not consider them to be cruelty-free.

Coty recently had one of their subsidiary brands, CoverGirl become Leaping Bunny certified cruelty-free and state on their website, “We are going to explore certifying other brands, and we are committed to at least one additional Coty brand becoming Leaping Bunny certified by 2020.” I hope Rimmel is next on the list!

Cruelty-Free Alternatives:

Looking for cruelty-free alternatives to Rimmel? We recommend the following cruelty-free drugstore makeup brands:

What do you think?

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  • Natalie J
    January 18, 2019

    I am shocked and disturbed as i have been using and promoting rimmel as cruelty free for years and now this!

  • Natalie
    January 18, 2019

    I am shocked and disturbed as i have been using and promoting rimmel as cruelty free for years and now this!

  • Gena Froggatt
    October 30, 2018

    I’m really annoyed because I read Rimmel’s blurb and they seemed really against animal testing and so I bought a few bottles of their Rita Ora nail polish.
    To find out now that they’re ‘such a kind, caring company’ who don’t feel it’s fair to deprive the Chinese of their products, I am livid!
    If Rimmel wish to sell to China, let their people buy it online directly from the UK so it doesn’t actually distribute from China and skirts around their draconian animal testing laws.
    I get especially irked at Youtubers buying makeup from the Wish app. They evidently don’t realise that EVERY one of the items of makeup or skin care will have tortured animals before going to market.
    There needs to be a blanket of publicity regarding Chinese cosmetics/ copies of good brands

    • Carla Norris
      November 1, 2018

      Well, Rimmel is going to be deprived of my business, cold-hearted wench that I am.
      I was contemplating a purchase from Rimmel, but it is SO not happening now.
      Back to Jane Iredale, Milani/Jordana, and Stila!

    • Sue Ferguson
      December 31, 2018

      Hate animal testing

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Is Laura Mercier Cruelty-Free in 2019? | Is Laura Mercier Vegan?
Is Rimmel Cruelty-Free in 2019? | Does Rimmel Test on Animals?