Last Updated: January 17, 2022

How Ethical Is Izzy?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Izzy's ethics and initiatives.

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Ethical Analysis

Is Izzy cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Izzy’s policies.
Izzy is cruelty-free. None of Izzy’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of Izzy’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Izzy is a zero-waste company, meaning nothing they manufacture is sent to the landfill or dumped into our oceans. Izzy achieves zero waste by reducing what they need, reuse as much as they can, recycle what they cannot reuse, and compost what cannot be recycled.

Also, Izzy is 100% certified Carbon Neutral, and they further reduce their carbon footprint by keeping their manufacturing local within a 400-mile radius.

Izzy’s zero-waste mascara comes in a stainless steel tube designed to be cleaned and refilled thousands of times. While their mascara wands and brushes are regrounded, remolded, and reused again and again.

In addition, all of their shipping materials are designed to be reusable as well.
Izzy’s mascara tubes are made from stainless steel, and all plastic components are regrounded and recycled at their facility. Their mascara tubes are designed to be cleaned and refilled & reused to reduce single-use plastic packaging.

Izzy mascara comes with no outer packaging and is shipped in reusable mailers manufactured from upcycled materials.

About Izzy

Izzy is the world’s first zero-waste, certified CarbonNeutral® mascara.


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Izzy mascara on Amazon.

Izzy is Cruelty-Free

Izzy has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Izzy to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Izzy’s website about their cruelty-free claims:

Izzy Cruelty-Free Claims

What About China’s Animal Testing Laws?

Izzy has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Izzy is 100% Vegan

Izzy has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Izzy’s products made?

Izzy states on its website,

“We are US made and only sell in the US currently.”

I hope this article helped you to understand Izzy’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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