Go-To Skincare

Last Updated: May 3, 2023

How Ethical Is Go-To Skincare?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Go-To Skincare's ethics and initiatives.

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Ethical Analysis

Is Go-To Skincare cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Go-To Skincare’s policies.
Go-To Skincare is cruelty-free. None of Go-To Skincare’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Go-To Skincare’s products are vegan, but they have some vegan options.
Go-To Skincare claims their mica is ethically sourced without child labor. See their ethical mica mining policy here.

About Go-To Skincare

Go-To by Zoë Foster Blake. Go-To makes powerful, natural skin care that protects & nourishes your face. That it happens to smell incredible is irrelevant. Go-To. For happy, healthy skin.
COMPANY BASED IN: Australia
PRODUCTS MADE IN: Australia
PRODUCTS: Skincare, Bath & Body Care
CERTIFICATIONS: PETA-Certified

Go-To Skincare

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Go-To Skincare Cruelty-Free?

🐰 Go-To Skincare is a cruelty-free brand. None of Go-To Skincare’s ingredients or products are tested on animals. Go-To Skincare has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Go-To Skincare Test on Animals?

When asking, does Go-To Skincare test on animals? We must look beyond to ensure none of Go-To Skincare’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Go-To Skincare confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Go-To Skincare confirmed all their ingredient suppliers do not test on animals
  • ✓ Go-To Skincare confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Go-To Skincare is a truly cruelty-free brand by our standards.

What is Go-To Skincare’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Go-To Skincare’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Go-To Skincare has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“None of our products are sold in retail stores in mainland China. We ship directly to individual consumers there, from here in Australia.”

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Go-To Skincare Certified Cruelty-Free?

Go-To Skincare is certified cruelty-free by PETA. but NOT Leaping Bunny certified.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is Go-To Skincare Vegan?

⭐️ Go-To Skincare is NOT an entirely vegan brand. But Go-To Skincare offers some vegan options that are free of animal products.

How to know which of Go-To Skincare products are vegan?

All of Go-To Skincare’s vegan products are clearly marked on their website.

The following is a screenshot of what’s currently stated on Go-To Skincare’s website about its vegan claims:

Where to buy Go-To Skincare? Check out gotoskincare.com!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Go-To Skincare’s products made?

Go-To Skincare states on its website,

Where are Go-To products made?
Australia. Australian founder, Australian owned, Australian made.”

Ethical Mica Mining Policy

Mica is a mineral used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Go-To if their mica is ethically sourced without the use of child labor and they responded by stating,

“Our formulations team have advised that our supplier sourced the mica from a wholly owned mine in Hartwell, Georgia, USA.”


I hope this article helped you to understand Go-To Skincare’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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