Is Ouidad Cruelty-Free? | Ouidad Vegan Product List (2020)

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Is Ouidad Cruelty-Free and Vegan?

Ouidad makes hair products for every curl type, whether loose, classic, tight or kinky curls! But is Ouidad cruelty-free and vegan?

Is Ouidad Cruelty-Free?

Yes, Ouidad is Cruelty-free! None of Ouidad’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

Ouidad confirmed to me in an email response that they do not test on animals and never ask others to do so on their behalf, none of their ingredients or formulas are tested on animals, and none of their products are available for sale in Mainland China or any other country that requires animal testing by law.

Ouidad's Animal Testing Policy
Ouidad’s animal testing policy

Ouidad is included on our List of Cruelty-Free Brands.

You can find Ouidad products on Amazon and at Ulta.

Is Ouidad Vegan?

Not all of Ouidad’s products are vegan as some of their products contain animal-derived ingredients and/or by-products. However, Ouidad does offer some vegan options.

Please reference below for a list of Ouidad vegan products.

Which of Ouidad Products is Vegan?

Below is a list of Ouidad products that are suitable for vegans and do not contain any animal-derived ingredients or by-products. This vegan product list was provided by Ouidad.

This vegan product list is updated as frequently as possible, please be aware that formulations may have changed since the publication of this post. If you have new information to suggest one of the above products isn’t vegan, please email me at to let me know.

Get to Know Ouidad

Unfortunately, there isn’t much public information about Ouidad’s ethical, social, and environmental initiatives.

Based in: US

Products made in: N/A

Sustainability & Environmental Initiatives: N/A

Eco-Friendly Packaging Initiatives: N/A

Giving Back Initiatives: N/A

Ingredients and Formulations Claims: Ouidad products are Paraben-Free. And they have some products that are also Sulfate-Free, Silicone-Free, and Gluten-Free.

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

List of Cruelty-Free & Vegan Hair Dye Brands
Is Ouidad Cruelty-Free? | Ouidad Vegan Product List (2020)