Mecca Max

Last Updated: January 28, 2022

How Ethical Is Mecca Max?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Mecca Max's ethics and initiatives.

Where to Shop /

Ethical Analysis

Is Mecca Max cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Mecca Max’s policies.
Mecca Max is cruelty-free. None of Mecca Max’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Mecca Max products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Mecca Max does not claim or market itself as a sustainable company.
Mecca Max claims their mica is responsibly-sourced from suppliers that are “in line with their ethical sourcing policies.” They also use synthetic mica, that’s made in a lab and therefore not associated with child labor. See their ethical mica sourcing policy here.
Mecca Max products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Mecca Max

Mecca Max is a dream line-up of high-performing, real-life products designed for experimentation, personalization, and fun.
COMPANY BASED IN: Australia
PRODUCTS MADE IN: TBD
PRODUCTS: Makeup, Makeup Brushes, Lashes
CERTIFICATIONS: N/A

Mecca Max

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Mecca Max is Cruelty-Free

Mecca Max has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Mecca Max to be Cruelty-Free.

What About China’s Animal Testing Laws?

Mecca Max has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We are also not stocked in China.”

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Mecca Max is 100% Vegan

Mecca Max has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from Mecca Max when I asked if all of their products are vegan:

“We can confirm our Mecca Max range is 100% cruelty free and 100% vegan.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Mecca Max if their mica is ethically sourced without the use of child labor and they responded by stating,

“MECCA only works with the most reputable factories who supply products in line with our ethical sourcing policies and who are committed to the responsible sourcing of mica.

Further to this, the shimmer in many of our MECCA MAX product comes from synthetic mica known as synthetic fluorphlogopite.”


I hope this article helped you to understand Mecca Max’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

Leave a Comment

Your email address will not be published. Required fields are marked *