Beauty Pie

Last Updated: January 27, 2022

Is Beauty Pie Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Beauty Pie’s ethics and initiatives.

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Ethical Analysis

Is Beauty Pie cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Beauty Pie’s policies.
Beauty Pie is cruelty-free. None of Beauty Pie’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Beauty Pie’s products are vegan, but they have some vegan options.
Beauty Pie claims their packaging, cartons, shipping materials are fully recyclable. And they avoid glitter, gloss, metalized, and other decorative materials in their packaging. Aside from Beauty Pie’s eco-packaging, I couldn’t find any additional information on their responsible manufacturing practices or environmental commitments.
Beauty Pie claims their mica is responsibly-sourced, however it’s not clear where their mica is sourced from and what their code of practice is. See their ethical mica mining policy here.
Beauty Pie’s products come in plastic or glass containers. And their new compacts are made from post-consumer recycled materials. Beauty Pie states they minimize the use of non-recyclables in their primary packaging components.

About Beauty Pie

Beauty Pie is an exclusive luxury beauty buyers club. ‘Like the Costco of lab-direct luxury beauty.’
COMPANY BASED IN: UK
PRODUCTS MADE IN: Everywhere*
PRODUCTS: Makeup, Makeup Brushes, Nails, Hair Care, Bath & Body Care, Fragrances
CERTIFICATIONS: PETA-Certified

Beauty Pie

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Beauty Pie’s cruelty-free products at beautypie.com

Beauty Pie is Cruelty-Free

Beauty Pie has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Beauty Pie to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Beauty Pie’s website about its animal testing policy:

Does Beauty Pie Test on Animals?
Beauty Pie Cruelty-Free Claims

What About China’s Animal Testing Laws?

Beauty Pie has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

I can confirm that we only sell our products in the United Kingdom and in the Unites States and do not retail in China. We are a completely cruelty free brand!

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Beauty Pie is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Beauty Pie, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Beauty Pie’s products are vegan?

All of Beauty Pie’s vegan products are clearly marked on their website. See below for an example.

Which of Beauty Pie Products is Vegan?

As of 2021, I will no longer be regularly updating this list of Beauty Pie’s vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

Below is a list of Beauty Pie’s makeup and skincare products that are suitable for vegans and do not contain any animal-derived ingredients or by-products. This vegan product list was provided by Beauty Pie.

Beauty Pie Vegan Makeup

Beauty Pie Vegan Skincare

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Beauty Pie’s products made?

I asked Beauty Pie where their products are manufactured and they told me:

“BEAUTY PIE products are produced at some of the world’s leading luxury cosmetics and skincare labs and manufacturers. We currently mainly produce products in France, Spain, Korea, Italy, Germany, Switzerland, Japan, the UK and the USA. Each of our individual product pages states the country of origin of the product featured. You’ll see it listed just below the product information on the Ingredients tab.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Beauty Pie if their mica is ethically sourced without the use of child labor and they responded by stating,

“Our product development team are fastidious about the supply base that we work with and ensuring that we are bringing our members the best quality. This includes ensuring that we are using the best laboratories in the business, the highest grade of ingredients, extensive efforts surrounding eco-conscious packaging and paying attention to our supply chain to ensure the ingredients themselves are sourced conscientiously. With regards to the latter, we have a strict code of practice requiring that all our suppliers comply with set standards with regards to ethical and responsible sourcing, and the responsible sourcing of Mica is part of our code of practice.”


I hope this article helped you to understand Beauty Pie’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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