Nude by Nature

Last Updated: January 4, 2022

How Ethical Is Nude by Nature?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Nude by Nature’s ethics and initiatives.

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Ethical Analysis

Is Nude by Nature cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Nude by Nature’s policies.
Nude by Nature is cruelty-free. None of Nude by Nature’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Nude by Nature’s products are vegan, but they have some vegan options.
Nude by Nature is committed to sourcing ethically-derived materials and states their palm oil suppliers are undergoing RSPO certification to ensuring their sustainably-sourced.
Nude by Nature claims their mica is ethically sourced without child labor.
Nude by Nature products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Nude by Nature

As Australia’s #1 Mineral Makeup Brand, Nude by Nature has transformed the face of millions of women by providing 100% naturally-derived, cruelty-free makeup.
PRODUCTS MADE IN: Australia, North America, EU
PRODUCTS: Makeup, Makeup Brushes
CERTIFICATIONS: Choose Cruelty Free, PETA-Certified

Nude by Nature

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Nude by Nature cruelty-free products at and Shoppers Drug Mart.

Nude by Nature is Cruelty-Free

Nude by Nature has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Nude by Nature to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Nude by Nature’s website about its animal testing policy:

Nude by Nature Cruelty-Free Claims

What About China’s Animal Testing Laws?

Nude by Nature has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Nude by Nature is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Nude by Nature, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Nude by Nature products are vegan?

You can find and shop a list of Nude by Nature’s vegan-friendly products on this specific page of their website.

The following is a screenshot of what’s currently stated on Nude by Nature’s website about its vegan claims:

Nude by Nature Vegan Claims

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Nude by Nature’s products made?

Nude by Nature states on its website:

“Nude by Nature is proudly an Australian company, and all products are developed by our team in Sydney. We are committed to delivering high-performing natural formulas, and many of our award winning products are made in Australia. We also work with leading innovation partners in North America and Europe to continue to deliver natural, cruelty-free make-up without compromise. Country of origin can be found on product packaging.”

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Nude by Nature if their mica is ethically sourced without the use of child labor and they responded by stating,

“The mica used in all Nude by Nature products is ethically sourced – no Child Labour is used in the mining or sourcing of these materials. It is important to us that our ingredients are sourced from reputable suppliers who provide the highest quality, cruelty-free, ethically derived materials – mica is no exception. The mica in Nude by Nature products is sourced from reputable suppliers who are responsibly and sustainably operating companies. It is part of their sustainable supply chain management systems and corporate social responsibility policies to uphold international standards, and to care about sustainability with initiatives which include giving back to the environment.”

I hope this article helped you to understand Nude by Nature’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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