Au Naturale

Last Updated: January 20, 2022

How Ethical Is Au Naturale?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Au Naturale's ethics and initiatives.

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Ethical Analysis

Is Au Naturale cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Au Naturale’s policies.
Au Naturale is cruelty-free. None of Au Naturale’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
All of Au Naturale products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Au Naturale is committed to only using local ingredients that are ethically and sustainable-sourced and that come from vetted organic farms where they carefully audit the farmer, harvest, and process.
Au Naturale claims their mica is ethically sourced without the use of child labor. And they use a combination of natural mica and synthetic mica. See their ethical mica mining policy here.
Au Naturale Cosmetics comes in plastic packaging but they claim they’re currently working on updating their packaging to be “even more sustainable.”

About Au Naturale

Au Naturale Cosmetics offers organic and “non-toxic” makeup that is free of parabens, nano-particles, carmine, gluten, and sulfates.
CERTIFICATIONS: Leaping Bunny, Cruelty Free International, PETA-Certified

Au Naturale

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You can find Au Naturale cruelty-free products at and at Ulta.

Au Naturale is Cruelty-Free

Au Naturale has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Au Naturale to be Cruelty-Free.

What About China’s Animal Testing Laws?

Au Naturale has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no standard or legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Au Naturale is 100% Vegan

Au Naturale has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

All of our products are formulated without animal bi-products, synthetic preservatives, nanoparticles, gluten, or parabens. Each product is naturally derived, cruelty-free, vegan and made in the USA.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Au Naturale’s products made?

“Each product is naturally derived, cruelty-free, vegan and made in the USA.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

Thankfully, on Au Naturale’s website, it states:

“Because of the atrocity of child labor, Au Naturale only partners with mica suppliers that provide complete transparency and own, audit and operate their supply chain from start to finish. This ensures that the micas that we use are mined ethically, purely processed, distributed clearly and provide resources and fair compensation for the impoverished communities from which they are mined.

Until now, we at Au Naturale have only used naturally derived micas from our trusted vetted suppliers. However, after doing our research and in alignment with our mission to continue to create positive human rights and environmental impact with our products, we have decided to open our portfolio of products to include synthetic mica pigments. 

We believe that it is okay to have a change of heart upon listening, reading and learning and want our consumers to know why we have made this change. 

Synthetic colorants have a very important place in the beauty industry. There are many cosmetic colorants that are required to be synthetic in order to be used in cosmetics according to the FDA (which we will talk about in a bit), and there are cosmetic colorants (such as synthetic micas) that aren’t required to be synthetic, but also make a positive impact on people, process and planet. 

Synthetic micas do just that. Because they are created in a lab setting to be nature identical, there is no risk of high heavy metal contamination. This ensures that the colorants are safe for people to put onto and into their body. This is important for the cosmetic industry where products are applied topically to your largest organ (your skin!) or sometimes even ingested (hello lip products!). Synthetic micas also make a huge impact on the process piece of the product life cycle. Because they are created in a lab setting there is absolutely no risk of using unethical child labor. 

Going forward, Au Naturale will use a combination of natural and synthetic mica.Read more at Au Naturale

I hope this article helped you to understand Au Naturale’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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