Wander Beauty

Last Updated: January 5, 2022

How Ethical Is Wander Beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Wander Beauty’s ethics and initiatives.

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Ethical Analysis

Is Wander Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Wander Beauty’s policies.
Wander Beauty is cruelty-free. None of Wander’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Wander’s products are vegan, but they have some vegan options.
The only sustainability intiative I could find is Wander Beauty recently launching its recycling program in partnership with TerraCycle. Allowing their US-based customers to mail in 5 empty Wander Beauty products to be responsibly recycled.
It’s not clear where Wander Beauty’s mica is mined or sourced from and how they trace or audit to ensure no child or forced labor was involved.
Wander Beauty’s products come in plastic packaging. But they offer a recycling program with TerraCycle.

About Wander Beauty

Wander Beauty creates multitasking, clean beauty essentials. Their easy-to-use products are always cruelty-free and enriched with skin-loving ingredients, without ever sacrificing performance.
PRODUCTS: Makeup, Skincare, Hair Care
CERTIFICATIONS: Leaping Bunny, Cruelty Free International

Wander Beauty

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Wander Beauty cruelty-free products at wanderbeauty.com, Sephora, Nordstrom, and on Amazon.

Wander Beauty is Cruelty-Free

Wander Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Wander Beauty to be Cruelty-Free.

Below is a screenshot of Wander Beauty’s official animal testing statement:

What About China’s Animal Testing Laws?

Wander Beauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Wander Beauty is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Wander Beauty, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Wander Beauty’s products are vegan?

All of Wander Beauty’s vegan products are clearly marked on their website. See below for an example. You can shop on this specific page of their website.

Wander Beauty Vegan Product List

As of 2021, I will no longer be regularly updating this list of Wander Beauty vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.

The following Wander Beauty products are suitable for vegans and do not contain any animal-derived ingredients or by-products.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Wander Beauty’s products made?

You can find where each of Wander Beauty’s products are made on each product page of their website. I’ve seen some say Made in Korea, Taiwan, and China.

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Wander Beauty if their mica is ethically sourced without the use of child labor and they responded by stating,

“Our mica is ethically sourced and minerally derived.”

Wander Beauty claims their mica is ethically sourced but did not specifically address where their mica is sourced from and how they audit or trace to ensure no child labor was involved in mining their mica.

I hope this article helped you to understand Wander Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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